• Gender: Male
• Age: 43
• Designation: Sr . Area Sales Executive
• Highest Education Level: Post Graduate Diploma
• Preferred Country: India
• Preferred Location: Mumbai
• Work Experience: 22.3 Year(s)

Education

Completed Post Graduation Diploma in Business Administration(MBA)
B.Com Passed in Oct 2004 from Dr. Ambedkar College.
H.S.C. passed in year 1999 from Dyan Vikas Night Junior College
S.S.C Passed in year March 1997 from S.S.D. High School

Skill Sets

Microsoft Office (Excel, Word &
PowerPoint) Pivot Tables

Work Experience

Sr. Area Sales Executive
From - Sept21 to till date
Company product - manufacturing and sale of various food products

Job profile -
Handling Modern trade (Mumbai Chains) Handling Reliance and FRL group
Handling Promotional activities, Team of Supervisors, Promoters &DSM. Handling modern trade stockiest. Appoint Distributor As per market Potential, Guiding team to achieve Target on monthly basis, Visit Key counter personally,
Generating Purchase Order Po Generation Vendor Management, maintaining healthy relation with the vendors to tap market
competition. Deliver Volume, Value Business & Profitability against ABP (Annual Business Plan) for the Chain
Execution of monthly promotion with creativity at each store on alignment with our Marketing and Category heads. Visibility in Modern Trade is a key factor which is driven with Branch support and team relation with chains.
Have periodic review on the progress of Business - Weekly, Monthly, quarterly with regular update to immediate Manager on
sales trends, Market developments and competition. Training and develop sales team , Merchandiser and Promoters , mentoring
the potential team members to the next level, Conduct quarterly review with team on the progress and way forward.
Review of business with Chains store team and Category Manager on driving the category with their support every Month
Previously managed Cash n Carry & Retail Customers Entire Mumbai. For modern trade (Walmart) & leading domestic retailer
with business responsibility for turnover of Rs 4.6 Cr+ Monthly across for Biscuit, Rusk, Dairy Products
Ensuring Britannia's objectives of Brands availability, visibility, ensuring share of shelf % at Modern Trades as well as taking
initiatives to increase share of shelf at modern trades at store level.
Ensuring 95% RSP, Driving the promotion in the chains to have edge over the competition on visibility
Focus on regional Chains growth by creating differentiated promotion than the national Chains
Driving the TOT parameters with Chains to drive effective and sustainable growth (Effective use of Data Sharing, Driving
multiple visibility space, Achieving the monthly Target, and timely payments)
Creative Merchandising for our brand in the category and multiple space in the stores with strong relation of the team with Chain
team ( Promo awareness and Freshness are the key)
Managing Distributors/Dealer Return on Investment (ROI) by rationalizing Investments and driving his secondary sales

Area Sales Executive
From - feb 17 to Sept 21
Company product - manufacturing and sale of various food products

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