Ref. No. : CA - 36870 - (Marketing Sales Service - Plastics Products – with 23.3 years in Plastic Industry)

Education

PGDBM (Marketing) from Welingkar Institute of Management in 2011
B.Com. from Gujarat University in 2003

Skill Sets

A visionary seasoned professional with over 2 decades of experience in Sales & Marketing, Business Development, Operations Management, & Service Delivery
Strategy Architect with expertise in the implementation of product roadmaps, sales & marketing strategies, and programs to improve sales opportunities; development of short & long-term strategic plans including annual business plans with P&L & budget responsibility
A principal executive ‘point of contact’ for the company with the responsibility of providing overall leadership and direction for overall operations to achieve continuously improving results in business growth and employee productivity
Proven capability to build strong relationships across stakeholder groups with the expertise to effectively influence and communicate across various business lines and units and at senior levels within the organization
Drove rigorous efforts towards expanding business in different geographies; managed operations encompassing Procurement/

Work Experience

Senior Manager Sales & Marketing
From - Jun2013 till date
Company profile - Manufacturers of folding cartons.

Business Development Manager
From - May2012-Jan2013
Company profile - Communicate via sensors with a smart software assistant or a mobile app.

Job profile -
Heading end-to-end sales & marketing and operations of the Business Unit with a goal of expanding the business
Directing a wide variety of activities inclusive of managing budgets, sales forecasts & reports accordingly as per business plans
& requirements to achieve maximum sales & enhancing business revenue
Conceptualizing & implementing competitive strategies for generating sales, developing & expanding market share towards the
achievement of revenue & profitability targets
Acting as a core member of the Leadership/Management Team:
Devising entire staffing, sales & marketing and designing strategies - Adding value to the YOY growth
Making high-stake decisions to combat mission-critical business challenges
Defining operational management of personnel and strategic growth
Achieving desired sales targets set by the management team
Developing and upgrading ERP
Liaising with the customers on a daily basis; managing costings & estimations of all customers and closing commercials with
the customer; coordinating with the factory and production team to ensure timely dispatch of material
Working with the technical & development teams for new product development projects
Liaising with the prepress team to ensure the correct artwork is developed, and necessary approvals are taken from the
customers and shared with the production team; creating price proposals and leading negotiations for deal closure
Heading the back office team responsible for releasing orders in the system (ERP) and coordinating with the factory on the
scheduling of those orders; developing internal artwork SOP; managing & maintaining MIS & sales data of all customers
Ensuring continued customer satisfaction and developing the companys image as a trustworthy, capable, and a reliable partner
Building productive, professional relationships with personnel in key accounts to achieve customer satisfaction and retention
to continually improve NPS & CSAT score
Key Highlights:
Managing sales of key customers like Zydus Wellness, Ferrero India Pvt Ltd, Danone India, Marico Ltd., Abbott Healthcare Pvt.
Ltd., Jyothy Laboratories Ltd, Hindustan Pencils Pvt Ltd, Parle Products etc. that includes brands (Glucon D, Complan, Kinder
Joy, Ferrero Rocher Moments, Pediasure, Ensure, Dexolac, Aptamil, Protinex, Parachute, Set Wet, Saffola, Maxo, Margo, Henko,
Natraj, Apsara, Hide n Sek Milano etc.) across PAN India
Managed NPDs for major brands like Complan, Glucon D, Protinex, Aptamil, Ferrero Rocher Moments, Natraj Pencils
Successfully rolled out artwork software- Web center- used across the organization to exchange artworks and any query related to the artworks
Headed end-to-end management of product EUBIQ for which the company was the sole distributor across Mumbai

Trainer/Team Leader
From - Dec2005-May2012
Company profile - The company offers consulting, SAP, Oracle, digital supply chain services, infrastructure management services, integrated engineering solutions, BPO, platform solutions, network services, and testing services.

Assistant Sales Manager
From - Mar2002-Mar2005
Company profile - Manufacturer & Exporter of Optical Frames, Glasses and Sunglasses.

Job profile -
Restructured customer service operations of the Vodafone network and introduced important measures to bring productivity
Led, trained & mentored team members to ensure efficiency in process operations and meeting of targets
Rendered sustained services for high revenue, increased retention level by achieving quality norms, and resolved issues to
attain high customer satisfaction; collaborated with Process Owners in Australia to ensure smooth functioning of the site
Managed team of trainers & floor walkers and conducted sessions for them on process updates and in turn they can roll out in
batches to the entire department
Managed and enhanced sales for optical frames, contact lenses & ophthalmic glasses
Developed and embedded a culture of customer focus and performance management to ensure high quality and continuous
improvement in service delivery

Future Goals

A dedicated analyst, proficient in running successful method-oriented operations & taking initiatives for business excellence through process improvement, aiming for Senior-level assignments in Sales & Marketing, and Business Development with an organization of high repute.

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