Ref. No. : CA - 39927 - (Marketing Sales Service - Plastic Raw Materials – with 29.2 years in Plastic Industry)

Education

MDP (Middle Management Development Program), 2002 Indian Institute of Management, Ahmadabad, India

MBA (Marketing), 1993-1995 Patna University, Patna, India [First Class- 66.4%] Major: Marketing, Minor: Finance

Bachelor in Science, [HONORS] 1988-1991 (Passed in 1992) Patna Science College, Patna University, Patna, India [First Class-73.5%]

Skill Sets

SAP R/3 ERP - Sales & Distribution, MM & BIW Module,
MS Office with proficiency in Excel, Tally Accounting software

Work Experience

Business Development
From : April 03 - Till Date
Company profile : Manufacturer of PVC Resin
Job profile :
Sales & Marketing of PVC resin, Business Development (Specialty Resins)
Managing Product Portfolio, Commercial operations, Supply Chain, Customer Relationship (CRM)
Sales Planning, Import Planning, Pre and Post sales activities, Budgeting and Forecasting
Cash flow Management by monitoring/controlling credit exposure as per changing business needs
Credit & Risk Control, Inventory control, Gov./Statutory/Tax Compliance & Industry Coordination
Addressed and tracked Key Industrial Sectors like PVC/uPVC/CPVC pipes, Wires & Cables, Films & Packaging, Flooring & Calendaring, Automobile, Footwear, Rigid and Flexible Profiles etc.
Handling key accounts of Large enterprises / SME / Corporate clients/ Tier I & II OEM Vendors like SRF Ltd, Motherson Sumitomo, Jain Irrigation Ltd, Oriplast Group, Havells India Ltd, KEI Wires & Cables Ltd; Cords Cables Ltd, Paramount Communication Ltd /AEI Inc, Premier Polyfilms Ltd, AMCO India ltd, Marvel Vinyls Ltd, Precision Pipes & Profiles Ltd, Ajay Indl. Corp, HSI Automotive Ltd, Action Group, Relaxo Footwear, Tirupati Structurals Ltd , Apollo Pipes, Ravindra Pipes etc

Accomplishments:
Increased PVC resin sales by over 87% in volume terms (Sales Turnover: Approx. Rs 500 Crores)
Increased sales in new regions U.P, Uttrakhand, North MP & Bhiwadi to improve XWR
Widened Distribution Network by opening Six new depots & Seven new Consignment Agents
Credited for reducing average order to cash cycle from 12 days to 3 days (Currently 1~2 Days)
Instrumental in Reducing working capital requirement & Cost of borrowing to Increase ROCE
Instrumental in starting trading of Imported PVC Resin (Trading Turnover :Approx Rs.35 Crores)


Team Leader( sales and marketing )
From : February 02 - March 03
Company profile : Manufacturer, Supplier, Exporter of all types of pvc compund, polyvinyl chloride compound, Pantone Shade Color Masterbatch
Job profile :
Sales & Marketing of PVC compounds as Team Leader, Customer Relationship Management, Sales Forecasting, Pre and Post sales activities
Technical Sales, Product Development with iPAC Centre, Gurgaon as per customer requirement and shift in international trends
Business Development with Auto ancillaries/ OEMs like Summi Motherson, Precision Pipes and Profiles Ltd, HSI Automotives Ltd, Ilpea Paramount and Bata India Vendors
Liasoning for product approval from organizations like, RDSO, Tata Motors, Maruti Udyog etc

Accomplishments:
Increased sales of PVC compound (footwear grade) by over 130%
Introduction of new grades like FP2000, MF-99, SFR-93 etc
Credited for obtaining source approval from RDSO for compounds used in railway signaling


Sales Manager
From : November 96 - January 02
Company name : Manufacturer of PVC Resin
Job profile :
Sales of PVC Resin & Compound in Delhi NCR
Business Development, Enhancement in customer base
Interface between R&D centre and customers for product Development

Accomplishments:
Increased sales of PVC compounds by 8 folds during the period 1996 to year 2001
Established TC01 as an approved & preferred grade by RDSO for Railway signaling cables
Saved over 1.5 Crores in sales tax liability by collecting ST forms from closed down parties


PROJECTS
WIPRO CONSUMER PRODUCTS (WCP)
Inclusive Marketing; Stockist perceptions about WCP in the state of Bihar.
Recommendations widely acknowledged, Included in re-launch strategy for WCP.
Retail Outlets audit of Patna to draw plans for extensive distribution for WCP.

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