Ref. No. : CA - 22544 - (Marketing Sales Service - Plastic Raw Materials – with 28.5 years in Plastic Industry)

Education

B.E.(Chemical) From University of Baroda in 2013

M.B.A. (Marketing) From Department of Business Management in 2003

ICWA From Institute of Cost & Works Accountant of India (ICWAI)in 2001

Diploma Export Import Management From Indian Merchant Chambers in 1996

Skill Sets

Marketing

Work Experience

Deputy General Manager (Marketing)
Since Mar 2012
Company Profile: It is market leader in chlor-alkai Industry GACL market commodity chemicals and bulk chemicals like Hydrogen Peroxide, Phosphoric Acid Caustic Potash, Potassium carbonate, Sodium Cyanide & Chloro Toluenes
Job Profile:
Sales of industrial chemicals : Hydrogen Peroxide, Phosphoric Acid, Caustic Potash, Potassium carbonate, Sodium Cyanide, Chloro Toluenes
Channel Management:
Monitor & evaluating performance of intermediaries 
Framing a terms & conditions including service charges, margin, mode of payment, payment terms 
Review the kind of distribution system & evaluate the suitability in a changed environment.
Payment monitoring, sales support, technical support & grievance handling of Channel member.
Corporate Sales: 
Co-ordinate with corporate buyers likes Gujarat Agrochem, Sanmar Specialty, IOCL, Colourtex Ind, BILT, J K Paper etc.
Deal with the corporate buyer for sales, payment, market feedback, technical support etc.
Making a techno- commercial presentation to the corporate buyers.
Submitting bids against the tender enquiries & attending tender opening, negotiation meeting.
Sales Administration and Business development:
Look after Daily Sales of the above products & Sales Development.
Preparation of Sales Budget & achieving the same.
Co-ordination & Liaison with the consumers, dealers, transporters, excise authorities etc
Strategic Role:
Monitoring the market trends & advising the Top Management to change the Price, Payment Terms, credit policy, discount etc. accordingly.
Study Market dynamics & Competitor activity and align our policy accordingly 

Sr. Manager Sales & Admin
March 2011 to March 2012
Company Profile: Leader in glass line reactor, mixing system & parts.
Job Profile:
Sales of Capital Equipments (Glass Lined Reactor, Glass Lined Spares,   Agitator, Pressure Vessels, Shell & Tube heat Exchanger)
Corporate Sales: 
Co-ordinate with corporate buyers in Pharma and Chemical Industry 
follow up for order, conducting negotiation with the corporate buyers, 
To be in constant touch with the corporate buyer for sales, payment, market feedback, technical support etc.
Techno- commercial presentation to the corporate buyers.
Carry-out LC-BG related all commercial transaction, MIS, excise & sales related aspects. 
Vendor identification and follow up for timely delivery. 
Payment follow up, Submission advance bank guarantee, performance bank guarantee
Strategic Role 
Monitoring the market trends & for change the product, price, payment terms,
Monitor Market Scenario, competitor’s activity, Consumer expectations 
Review progress of various jobs against committed delivery.
Sales Administration:
Co-ordinate with internal agencies - branch offices, production planning, production, purchase
Co-ordinate with external agencies – customer, vendor, inspection agencies. 
Carry-out LC-BG related all commercial transaction, MIS, excise & sales related aspects. 
Invoicing, production planning, logistics.

Asst. Manager (Sales) 
November 2005 to March 2011
Company Name: GEA Process Engineering (India) Ltd 
Company Profile: (100% subsidiary of GEA Group, Germany & Formerly L&T Niro Ltd.) Technology leader and EPC company in Chemical, Dairy, Food, Brewery & Beverage Business lines. GEA has presence in more than 50 countries.
Job Profile:
Project sales, proposal engineering and cost estimation for project 
Direct/Corporate Sales
Comprehend customers requirement, process, input / out put /budget
Suggesting the probable technical alternatives to the customers
Enquiry generation and concept selling by approaching market leads
Discussion on technical and commercial offers for price, payment terms, scope battery limits etc. 
Project Management  
Executed a heat recovery project for the leading brewery engineering, procurement and mechanical installation and commissioning. Engineering & execution of CO2 recovery Project
Business Development
Participation in exhibition (IndiaChem, FoodTec India, Drinktec India) 
Develop, brochures and product catalogues, advertisement and articles in technical journals 
Organizing & participation Technical Seminar
Tender /RFQ Study: 
Commercial aspects: payment terms, taxation, battery limits, delivery terms, penalty clauses
Technical Aspects: specifications, key performance indicators, scope of supply  
Pre-bid meeting with the customer/ Technical clarification with the customer on various issues.
Building up Technical Proposal 
Key inputs from Principles, past similar offers, 
Technology and process selection, developing a process flow diagram (PFD), Process & Instrumentation Diagrams (P&ID) and technical write up
Technical discussion with vendor for packages and freezing the specs for packages
Input from engineering (process, mechanical, electrical, instrumentation) installation, procurement
Process flow diagram PFD/P&ID, technical write up, technical deviation, utility requirement, layout 
Building up Commercial Proposal 
Carry out the risk analysis of the project. Minimum margin would depend on the risk analysis. 
Prepare the list of sub vendor list for all items and prepare commercial deviation sheet. 
List down the exclusions. 
Specify the tax liability and exclusion or inclusion of taxes in scope 
Define the procedure for final acceptance of plant 
Building up the cost sheet / cost Estimation
Preparing Bill of Material / Equipment List / Major package list 
Divide the entire package into subsection and divide each subsection into various item heads  viz. mechanical b/o, electrical b/o, fabricated b/o, major packages, Instrument b/o, 
Tax implication on the proposal viz, Excise Duty, sales tax/ VAT, Customs duty, Service tax etc. 
Coordinate with mechanical, E&I, Process & Other department for the cost estimation.

General Manager 
January 2005 to November 2005
Company Name: Gujarat Urban Development Company Ltd 
Company Profile: It is a Gujarat Government Undertaking floated with a view to act as a catalyst for the urban development activity in state of Gujarat
Job Profile:
Business Development:  
Analyzing business trends & emerging opportunities, formulate and implement business plans 
Co-ordination with multilateral funding agencies like ADB and World Bank. 
Liaison with the various government department, urban local bodies, Director of Municipalities, Govt. of Gujarat, Urban Development Department of Government of Gujarat etc. for the identification of the opportunities in the urban development sector and crystallize the same.  
Co-ordination with various funding agencies like Asian Development Bank, World Bank etc for getting fund of the various projects. 
Administration  
Recruitment and selection & Organization structure mapping 
Framing / reviewing the personnel policy, Office Administration 
Compliance to labour laws, Employee motivation and grievance handling 
Public Relations 
Secretarial:   
Preparing an agenda for meeting of Board of Directors 
Preparing Minutes of meeting of Board of Directors. 

Regional Manager
June 1996 to December 2004
Company Name: Gujarat State Fertilizers & Chemicals Ltd
Company Profile: GSFC Ltd (India’s largest Integrated Fertilizer & Petrochemical Company). GSFC is leading Chemical and Fertilizer Company, having Rs. 6000 crore turnover. GSFC is market leader in India in the products like DAP, Melamine, Caprolactum & Nylon-6
Job Profile:
Sales of industrial chemicals (Caprolactum, melamine, cyclohexanone), 
engineering plastic (nylon-6), acid & gases (sulfuric acid, nitric acid, argon & ammonia)
Channel Management:
Management of intermediaries, payment terms, supply, pricing etc. 
Reviewing the sales channel periodically. 
Payment monitoring, sales support, technical support & grievance handling  of Channel member.
Corporate Sales: 
Co-ordinate with corporate buyers likes GNFC, Deepak Nitrite, GFL, GACL, Jindal Steel, Panchmahal Steel, Viraj Alloys, SRF etc.
Proposal submission and negotiation with corporate buyer. Bulk package deal with customers. 
Adresss to issue like  , payment, market feedback, quality issues  etc.
Sales Administration and Business development:
Look after Daily Sales of the above products & Sales Development.
Co-ordination & Liaison with the consumers, dealers, transporters, excise authorities etc. and internal department like production, logistic, finance etc.
co-ordinate with field sales team.
Strategic Role 
Market intelligent for domestic and international market scenario and framing policy accordingly 
Study the market dynamics and economic feasibility for new products

Professional Achievements:
GSFC 
Highest sales of Sulphuric Acid
Zero venting of Argon for continuous six months 
Product mix re-organization for Polymer product of GSFC
Associated with implementation of ISO-9002 
GEA 
CO2 recovery system order from a leading brewery. 
Project order and execution of Heat Recovery System for UB
SAP implementation team member.

Others Achievements 
National merit certificate
Diploma in Export-Import Mgt. from Indian Merchant Chambers, passed in 1996
Part time Teaching at M S University – Baroda (for six months) & ICWAI Baroda Chapter 

Membership of Professional Bodies
Associate member of Institute of Engineers (India)
Associate member of Institute of Cost & Works Accountants of India and Institute of Engineers.

Training:
Training at Germany for two months on Brewery Technology 
Vocational Training at IPCL during engineering study & GACL during management study
Training on ISO 9000 by BVQI
Training on zero defects programme, project management, ISO-9000, business ethics,  

Future Goals

Growth

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