Ref. No. : CA - 36945 - (Marketing Sales Service - Plastics Products – with 17.2 years in Plastic Industry)


Post Graduate Programme in Management (MBA degree from IMI, Belgium) The Indian Institute of Planning and Management
Specialisation: Marketing & Finance 2006
Bachelor of Commerce Sri Bhagwan Mahaveer Jain College, Bangalore University 2004

Skill Sets

Tally graduate from SSI
MS Microsoft

Work Experience

Head Sales & Marketing
From:-12th December 2022 to till now
Company profile:-Manufacturer & exporter of 75 ml Disposable Paper Cup

Job Profile:-
Study of sustainable paper packaging business like paper cups, paper bowls, straws, paper coatings etc
Strategy formulation and designing GO TO MARKET plan
Create business plan for 100 crore revenue with a timeline of 5 years
Demand mapping of corporates, traders, HORECA segment, airlines, quick food services
Designing sales & marketing team and allocate resourcing for identified focus areas
Study of competition, their products, pricing mechanism, USPs
Create entry barriers with launch of innovative and sustainable products to generate competitive advantage
Bring global perspective to India in area of sustainable future paper packaging products
Brand building of company by launching logo, website, product catalogue etc
Visit international exhibitions and generate connects for export business
Implement lead generation and management strategies with tools like India Mart, Justdial, tradeindia,
Exportersindia, go4worldtrade etc and integrating them with CRM for effective monitoring

Head Sales
From:-May 2014 to Dec 2022
Company Profile:-Largest rigid plastic packaging

Job Profile:-
Responsible for overall sales of the division both domestic and exports
Driving business goals to achieve sales budget volume and revenue
Spearheading marketing plans in line with upcoming product launches, market requirements
Managing and guiding sales team to execute assignments and projects
Keeping sales team motivated and energetic
Building and maintaining strong, long-lasting customer relationships.
Owning and hitting/exceeding annual sales targets
Developing and executing strategic plan to achieve sales targets and expand our customer base
Involving cross functional teams with customers and markets to keep them abreast
Production capacity mapping, working on spare saleable capacities and executing marketing plan around it to book the capacities
Keeping a close tab on Indian imports and global imports and promoting MTL as reliable replacement to imports
Scheduled reviews and meetings with internal teams and customer teams
Finding new international geographies to create market for our range of dispensing/spraying solutions
Business pipeline management for next 2 years to have a clear visibility of incoming projects and volume contribution
Scheduled travelling to meet customers both existing and new customers both in India and abroad
Have an strategic mindset and plan to envisage 5 year strategy
Implementation of performance management system through goal sheets

Manager Commercial (Marketing)
From:-Aug 2009 to May 2014
Company :-Bhoruka Steel & Services Ltd

Job Profile:-
Responsible for marketing of refractory products
Managing entire sales cycle from lead/inquiry generation, sending quotations, negotiation to closure and retaining customers
Job responsibilities include managing existing customers, acquire new customers, assess feasibility of new products that can be developed
Develop, discuss and finalize new strategies for marketing with management and implement the same
Resolve customer complaints regarding sales and service
Managing effective relationship with customers, suppliers and other parties involved in the business
Attending networking events and develop new contacts among prospective customers and suppliers
Adhering to ISO standards set by the company and continually improve the process

Officer Purchase
From:-Nov 2008 to July 2009
Company Profile:-Sarvesh Refractories Ltd

Job Profile:-
In charge of Stores and Raw Material procurement
Major job responsibilities included stores inventory management and on time raw material procurement
Meeting all third party commitments and developing new network of suppliers
Adhering to ISO standards
Follow accounting policies set by the company
Studying the consumption pattern of major industrial items
Understanding the criticality of stock items
Coordinating with marketing and production dept for proper planning
Maintaining good public relation with all internal departments
Management reporting of purchase department like store and raw material planning, daily commercial report, fund planning etc

Asst Manager Originations
From:-Sept 2007 to May 2008
Company :- Adventity BPO India (P) Ltd

Job Profile:-
Part of the US Mortgage Origination business in Mumbai
The job involved prospecting the home buyer and advising the client suitable loan programs depending on his financial requirement and needs
Following up with various departments internally and third parties externally involved in loan funding
Working actively with analytics department to improve the performance of the process

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