Ref. No. : CA - 15523 - (Sales and Services - Others – with 28.9 years in Plastic Industry)

Education

PGDM (Marketing) from Bhavan’s College, Mumbai University in 1995

M.Com. (Accounts & Business Statistics) from Govt. Commerce college, Kota, MDS University, Ajmer in 1993

B.Com. (Accounts) from Govt. Commerce College, Kota, University of Rajasthan in 1987

Skill Sets

A dynamic professional with over 19 years’ experience in the areas of Business Development, Sales & Marketing and Channel Management
Proficient in managing business operations with focus on top & bottom-line performance and expertise in determining company’s mission and direction 
A keen analyst, skilled in handling market forecasting and identifying & formulating strategies to exploit business opportunities
Expertise in developing and managing channels in order to derive required market share, revenue & profit for the organization
Holds the credit of establishing Grindly Gases as a trusted brand in consumer utilities by enhancing its services and reach into Gujarat & AP markets
Effective communicator & team leader combined with flexible and detail oriented attitude

Work Experience

G.M. – Marketing 
Since Mar 2013
Company Profile:  A leading Manufacturer & Supplier of Petroleum jelly, cable jelly, greases
Job Profile:
Overseeing the development of distribution network for industrial packed LPG in Gujarat & Andhra Pradesh
Conducting the review of market intelligence and suggesting suitable measures
Enhancing business profitability by studying area realignment, price changes and cost reduction
Arranging communications and promotional activities for nationwide sensitization of the LPG products
Making the effective business plan  and sales strategies for overall growth and margins

Achievements:
Instrumental in achieving 150% growth in sales revenue across Packed LPG sector by taking by appointing new distributors and increasing customer reach
Played a pivotal role in developing distribution channel across 32 districts of Gujarat state within 1 year
Holds the credit of establishing Grindly Gases as a trusted brand in consumer utilities by enhancing its services and reach into rural & remote areas
Amplified customer base by 200% through maintaining effective relationships, offering better services, providing customized technical solutions and organizing customer safety clinics
Developed strategic and operational sales plans which resulted in 100% increase in overall sales and gross margin


Marketing Manager 
Oct 2011 – Feb 2013
Company Profile: A largest distributor of portable LPG
Job Profile:
Conceptualized marketing strategic plans based on knowledge of organizational objectives cost & mark-up factors and market characteristics
Scheduled the communications and promotional activities for nationwide sensitization of the AfriGas LPG products
Maintained the market database that included prospect and client information, access to financial documents & reports, application of mailing list, etc

Achievements: 
Steered efforts for achieving 100% growth in sales revenue across Packed LPG sector by organizing customer awareness campaign, door to door sales campaign, and customer safety education clinics
Instrumental in  developing the distribution channel for packed LPG business 
Facilitated the launch of advertisement campaign & organized safety clinics to create the awareness of product in general mass which enhanced business 

   
Dy. Regional Manager 
Nov 1998 – Sep 2011
Company Name: Reliance Petroleum Ltd
Company Profile: A one of India's largest private sector companies based in Ahmedabad. Currently, RPL amalgamated with RIL, and has interests in the downstream oil business.
Job Profile:
Handled the sales operations in East Gujarat & M.P. regions for promoting retail / packed sales of Reliance LPG in Commercial and Domestic sector
Led over 100 distributors & sub-dealers and 200 industrial customers for increasing profitability of the company
Made and implemented the business plan for increasing the customer base and sales volumes.
Liaised with LPG Bottling Plant for safety & quality control
Served as the Profit Centre Head (Administrative) for Reliance Fresh stores in the territory

Achievements: 
Played a pivotal role in achieving 120% growth in sales revenue during 2009-10 despite huge price difference with the competitors by deeply penetrating into the rural markets
Holds the credit of setting-up considerable business for Heating Oil (Industrial) from scratch to the turnover of Rs. 150 Crores in just 6 months by taking  (intensive contact campaign with industrial users)
Significantly managed all the Reliance fresh stores 

Area Sales Manager 
Oct 1995 – Nov 1998
Company Name: Balsara Hygiene Products Ltd
Company Profile: A producer and distributor of oral care and personal care products

Core Competencies 
Establishing relationship with decision makers, suppliers and influencers to strategically manage beneficial and profitable associations / alliances
Exhibiting the ability to drive business growth through market trend analysis and penetration
Tapping profitable business opportunities and positioning the products as per market needs
Pioneering strategic alliances / tie-ups with financially strong & reliable channel partners, managing demand forecasting and optimizing inventory level to ensure timely deliveries to customers
Interfacing with top management for evolving strategic vision, driving change, infusing new ideas and taking productivity to the next level
Accelerating employees’ strengths and building powerful teams that can conquer any obstacles


Skill Set
Strategic Planning
Sales & Marketing
Business Development
Brand Management 
Channel Management
Relationship Management
Team Management

IT Skills:  MS Office, Internet & E-Mail

Future Goals

Senior Managerial Assignments – FMCG / Petroleum sector Channel Sales

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