• Gender: Male
• Age: 53
• Designation: General Manager (Marketing)
• Highest Education Level: Diploma
• Preferred Country: India
• Preferred Location: Ahmedabad
• Work Experience: 31.5 Year(s)

Education

Diploma In International Marketing, Ahmedabad Management Association (Ama), Ahmedabad, India, 2014
Diploma In Sales, Rajiv Vastupal-ama Sales Academy, Ahmedabad, India, 2001
Diploma In Mechanical Engineering, B & B Polytechnic, Ahmedabad, India, 1993

Skill Sets

Key Account Management: Developing a collaborative relationship with client stakeholders & key decision-makers to become a trusted advisor, securing repeat business & long-term service teams to resolve operational
challenges, providing turnkey product support & post-sales service.
People Management: Hiring business-minded young talents and nurturing them with planned knowledge transfer initiatives. Leading the cross-functional teams from the front to deliver business excellence, client experience & growth

Work Experience

General Manager (Marketing)
From - Jan 2016 to till date
Comapny profile -Paper Ruling Machine, Note Book Making Machine & Exercise Notebook Binding Machine Manufacturer

Job profile -
Directing multifaceted marketing, strategic sales & key account management, driving sales volume up to INR 175 Cr+.
Leading strategic commercial negotiation & technical discussions to close sales booking & execution with a team of 70+
Analyzing business prospects & customer priorities, mapping long-term strategies for sustainable growth.
Penetrating new territories & business avenues, developing channel partner networks & innovative marketing strategies.
Augmenting market share by 25% year on year, strategizing customer need-based new product launch & promotions.
Steering between cross-functional customer support teams including installation technicians, maintenance, shifting, etc.
Generated additional revenue of INR 25Cr yearly, by directing & managing the spares and consumables sales team.
Developing & steering sales tactics & pricing policies, leveraging product USP & market trends to defy competition.
Performing detailed business & financial research & analysis for future investments & market development. Reviewing & implementing policies & business processes, aligning organizational vision & regional market requirements.
Liaising with the Board on business performance & proposals, strategizing Annual Business Plans (ABP) & objectives.
Managing the product evolution, patenting, design registration & IP matters, applying detailed knowledge of production & usage.
Achieving the revenue target of INR 175 Cr during the pandemic, processing online machine installations.
Managing pre- & post-sales technical assistance & spares supply, ensuring optimum customer satisfaction & retention.
Enhancing brand recognition & lead generation through strategic participation in industrial exhibitions & trade shows.
Devising sales monitoring & reporting systems, facilitating sales forecasting, performance review & apt strategic planning.

Assistant General Manager (Operations)
From -Apr 2011 to Dec 2015
Comapny profile -Paper Ruling Machine, Note Book Making Machine & Exercise Notebook Binding Machine Manufacturer

Job profile -
Owned end-to-end P&L responsibility, managing 10+ departments & team of 250+ both on payroll & on contract.
Maintaining strategic vendor & distributor relationships, ensuring seamless business delivery & revenue gain.
Ensured a seamless order-to-sale process, propelling the business turnover from INR 35 Cr to INR 100 Cr.
Driving target setting, business forecasting, revenue & OKR/KPI reviews with fertile outcomes.
Steering cross-departmental coordination, ensuring timely order processing & distribution with zero error & lag.
Operated as a change agent, streamlining business operations to enhance customer satisfaction & boost sales.
Mended process gaps & implemented cost optimization techniques, eliminating redundancy & reducing losses.
Systematized Purchase Order issuance & compliance processes, structuring the product & service delivery terms & conditions.
Championed the sales & procurement budget with efficient purchase & production plans and tactful vendor negotiation.
Partnered with the cross-functional team, streamlining production to match regional sales forecasting.
Developing internal communication channels to address risks & concerns, improving team performance.
Creating & sustaining a dynamic environment that fosters development opportunities & motivates high team performance.
Identifying, evaluating & hiring high potential talent & grooming them for enhanced performance & business delivery.

Manager Exports
Apr 2009 Feb 2011

Assistant Manager Exports
Apr 2007 - Mar 2009

Assistant Manager Exports
Apr 2005 Mar 2007
Company profile - leading manufacturer of Bag manufacturing machine, Bag making machinery, Plastic bag machine, Pouch making machine, Sachet Packing

Job profile -
Handpicked by the management to handle critical export sales & international business expansion.
Revamped business strategies, expanding into the far east regions, entire Africa & the middle eastern countries.
Ensured 100% customer satisfaction, providing tailored & cost-efficient product solutions and exceptional service delivery.
Accelerated growth & seamless decision-making through effective zone structure & competitive analysis.
Scouted & settled high-value export orders through creative product demos, negotiation & business relationship management.
Achieved the revenue collection target, ensuring efficient follow-up, feedback & account reconciliation.

Assistant Manager Sales
Sep 1993 Mar 2005
Erhardt + Leimer (India) Pvt Ltd