Ref. No. : CA - 26791 - (Management – with 30 years in Plastic Industry)

Education

PGDM From S.P. Jain Institute Of Management And Research, Autonomous In 1999 With 83%

Bachelors Of Economics From R.D.national College, From Bombay University In 1994 With 53%

Packaging Technology From Indian Institute Of Packaging, Autonomous In 1996

Online Marketing Fundamentals From Google,in 2018 

Inbound Marketing From Hubspot Academy, Autonomous in 2018

Inbound Sales From Hubspot Academy, Autonomous In 2018

Inbound Sales Enablement From Hubspot Academy, Autonomous In 2018

Skill Sets

Excellent track record of managing overall P&L for business divisions and producing top & bottom line growth even during economical adversities. Start-up Specialist with immense success in launching businesses, building brands and setting-up distribution networks across emerging markets. Successfully transformed non-performing business units into top-performers; consistently produced higher-than-market revenue gains and delivered multiple digit growth of CAGR, EBITA & Market Share YOY. Improved operational efficiencies and drove cost reductions.
Targeting leadership assignments in P&L Management, Business Development, Sales & Marketing with a leading organisation in Food service equipments/Consumer Goods / Packaging / Plastic Processing industry

Profit Center Management,  Sales,  Business Development,  Marketing, Business Operations,  New Product Development,  Channel Management, International Business

Mentor and Coach, Product Training, Collaborator, Change Agent, Motivator
Pl

Work Experience

Director India and the Sub Continent.
Jun 2014 to Apr 2017
Company Profile: Manufacturer of plastic products for the food service industry word wide.
Job Profile:
Span of Control: Full P&L and Business Development responsibility across markets of India, Sri Lanka, the Maldives, Bangladesh, Bhutan and Nepal. Heading top-line and bottom-line revenue growth. Leading a team of people in matrixed reporting structure. Supporting the(CNPL), As interface between the top management and leadership teams atC
Was the Director of Sales for India and the subcontinent, looking after the brand and business interest for Sri Lanka, Nepal, Bhutan & Bangladesh.

Building processes to create an effective sales organization; Proactively identifying changes in market demand and modifying strategies for expansion of market share & achievement of revenue targets 
Contributing to strategic inputs on investments to be made to produce “sustainable” Revenue growth.
Driving business growth in terms of value, Volume, market share & yield by introducing new ideas & concepts
Acting as Brand Ambassador for in the assigned region; Analyzing financial results, Identifying business risks & implementing mechanisms to mitigate the same
Ensuring effective hiring, Training, Development and retention of sales people; Ensuring regular product trainings for distributors and members of the sales team

Significant Accomplishments:
Excellent track record of maintaining CAGR of 25% for the assigned business, During last 3 no. of financial cycles 
Elevated the organization to No. 1 position by increasing market share in existing markets by 50% 
Revamped the EPCG Program and business for Cambro in India
Remodeled the product portfolio to add & launch 15 new products, Of which 3 became star products to contribute steadily towards the P&L.
Turned around the brand from a declining consumption trend, Establish dominance and instituted the brand as an unquestioned leader in the consumer mind space to become a brand juggernaut 
Improved operational efficiency by streamlining sales policies and by introducing pricing programs 
Slashed costs by 40 % through localization and effective product planning
Established strong relationships with leading multi-national hotel groups, QSR, Casual restaurant chains and Contract Management companies, By collaborating with the Cambro Nilkamal Team

Business Head and General Manager.
Oct 2010 to Jan 2014
Job Profile:
Acted as the Business Head and General Manager i.e. profit center head to manage the operations of the JV and grow the business .
Orchestrated 3 year business plan and association & creation of the JV Company
Grew sales revenue for the start-up in a short time span; secured 37% of gross profit and 19% of net profit within just 9 months of operations vis-à-vis a 7% loss projected in the business plan
Reduced cost by 40 % through localization of 10 products for the Indian market; This involved investment of $1.8 Million for Tool Development during 2010-2011.
Amplified PAN India mid-market share for Cambro products from 5% to 25% through mid-market road shows 
Pioneered set-up of Export Platform to Middle East, Turkey, Spain, China and SE Asia from scratch; coordinated with an average of 3x40 HC containers shipping per month 
Improved product visibility by participating in various trade shows such as:
Aahar” 2011 & 2012, The largest Food Service Exhibition Event in India
“Food & Hotel Asia” 2012 held at Singapore, the largest food service exhibition event in Asia
Built PAN India Dealer distribution channels; improved dealer performance through training programs
Organized product training and selling programs for Direct Sales Team 
Contributed extensively to various commercial functions such as:
Set-up local infrastructure including 15000 Sq. Feet. 
Expanded warehousing infrastructure with a new warehouse facility of 4500 Sq. Feet in Delhi to service NCR and North India markets in year 2013
Developed Ordering and Inventory Management System 
Developed Pricing &Discounting Models 
Created non in-stock and in-stock items in the inventory basket
Won “Cambro Superstar Award” for outstanding sales performance in 2012 at International Cambro Sales Conference held at Phuket, Thailand
Played a pivotal role in the company to be recognized by the parent partner Cambro Manufacturing Co. USA for outstanding performance and to be awarded with “Presidential Award” in year 2013

Independent Business Consultant 
March 2008 Oct 2010 
Company Name: Shimoga Tools Pvt.Ltd. 
Job Profile: 
Strategic Management consulting on the business, Profitability enhancement, Supply chain rationalization, New business development. Shimoga tools is into manufacture of large to medium size tooling for the plastic processing industry mainly catering to the white goods, Automobile and brown goods industries.

Associate Director Marketing
Aug 2007 To Feb 2008
Company Name: Retailers Association of India
Job Profile: 
Facilitated development of innovative marketing & media plans and sales promotional, Branding & communication activities to improve product visibility 
Acted as SPOC for marketing communication budgeting, creative design and media buying
Maximized business performance through various initiatives such as:
India Convention and Exhibition organized by RAI on 19th-20th Sep’2007 
Media Alliances with CNBC for coverage of Retail Leadership Summit, Held on 21stSep’2007.
Revamp of RAI corporate website, Thereby turning it around from a cost centre to revenue generator 
Communications collaterals for All India Entrance Test i.e. CART for the RAI PGPRM Management Program
Managed total Print Media buy of Rs. 12 Million and total TV Media Buy of Rs. 1.5 Million. 
Created brand manual for the Learning Division from the stage of inception

Associate Director – Marketing
May 2001 to June 2007
Company Name: Penk Engineering Plastics Pvt.Ltd.
Job Profile: 
Established Manufacturing and Supply Chain units of Thin Walled Injection Moulded Packaging Containers used in packaging of Ice Cream and Cooked Food.
Managed profit centre operations of the unit with turnover ranging between Rs. 6 Million -8 Million per annum
Built tools for localization of Thin Walled Packaging
Expanded sales through resellers as well as direct sales team
New product development and introduce first 25 ml container with lid for sauces and chutneys.
Developed PPCP with impact modifier ice cream containers to withstand deep freeze temperatures without cracking.
Supplied to open market as well as dedicated supplies to customers such as Capitan Cook, Vadilal Ice Cream etc.

Business Manager
Jul 1995 to Apr 2001
Company Name: Pillai and Peter Associates Pvt. Ltd
Job Profile:
Selling material handling equipment for the plastic industry of European origin. Hi tech automation and systems for plastic processing industry i.e. Loaders, Volumetric dozers, Gravimetric blenders, Grinders, Dryers, Dehumidifiers, Chilling Plants, centralized systems etc.

Business Manager
Jul 1995 to Apr 2001
Company Name : Pillai and Peter Associates Pvt. Ltd.
Job Profile :
Selling material handling equipment for the plastic industry of European origin. Hi tech automation and systems for plastic processing industry i.e. loaders, volumetric dozers, gravimetric blenders, grinders, dryers, dehumidifiers, chilling plants, centralized systems etc.

Management Trainee; promoted as Asst. Executive – Packaging Marketing
Sep 1994 Jul 1995
Company Name: Alpine Industries Ltd.
Job Profile: 
Started my career as a management trainee and then was promoted to the marketing department to look after consumer and bulk packaging of edible oil i.e. cardboard boxes, 15 ltr tins, 2 and 5 ltr HDPE jars, ltr PET bottles and co extruded multilayer 1 and 0.5 ltr pouches.

Publications 
Sep 2001: E-commerce and Value Proposition - Plastics & Packaging 
July 2001: E-commerce and Relevance to the Indian Plastic Industry - Plastics and Packaging

Training & Seminars Attended 
Jan 1997: 1 week training at Piovan Spa, Italy  
Sales and Product Training at Hi Tech Ancillary and Conveying Systems for Plastic Processing Industry
3 day seminar on Polyester & PET Technology conducted by Zimmer A.G., Mumbai 
2 day seminar on Packaging 2000 by Society of Plastic Engineers 
1999: Seminar on “Best Available Italian Technologies in Production and Recycling of Containers in PET” organized by Italian Trade Commission in Mumbai in cooperation with Assocomaplast (Italian Plastics and Rubber Process Machinery and Moulds Manufacturing Association) 

Functional and domain expertise in 
Leadership mentoring
Business Strategy formulation and road map creation.
Sales and Business Development Operational rationalization
Marketing Communications and branding.
Market entry strategy formulation and activation.
Distribution Channel Development and Management.
Product Training.
New product identification and development.
Sales and supply chain development.
Vendor partnership alliance

Core Competencies 
Business Vision and Leadership
Creation and execution of winning business plans, marketing plans and sales plans.
Corporate Strategy formulation 
Profit and Loss Management
Sales , Key account Management & Business Development
Business Transformation & Organizational restructuring.
Team building & Leadership
Cost containment & optimization.
New Product Development and life cycle management.
Event Management.
Creation of Marketing collateral and communications.
Print media advertising rollouts on Pan India basis.
Conducted number of road show’s and below the line activities for brand and product promotion.

Future Goals

Growth 

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