Ref. No. : CA - 30971 - (Marketing Sales Service - Plastic Machinery – with 19.7 years in Plastic Industry)

Skill Sets

Strategic Sales & Marketing
Strategic Business
Growth Channel/ Distributors Management
Budgeting, Forecasting & Cost Control

Work Experience

Asst. General Manager - Sales
From Dec 2018 – till date
Company profile- leading provider of Vision Inspection Systems for Pharmaceutical companies having its key focus on providing machine

Job profile-
Directing complex business strategies which concentrate on augmenting the revenue & achieving top-line profitability
Managing the P&L activities of the vertical and impacting organization profitability through effective management decisions
Exploring new markets for promoting the company’s products in order to increase brand visibility
Evaluating monthly sales figures and target achievement; interfacing with senior management (clients) for business requirements
Analyzing sales trend and taking corrective actions, closely interfacing with sales team
Formulating business goals, short-term & long-term budgets and developing business plans for accomplishment of the same
Developing client retention strategies with Client Management Team and ensuring smooth functioning of business
Crafting marketing & sales ideas to construct effective campaigns, extensively working on pricing and promotional strategies
Administering leads generation, monitoring proposals, meeting support wherever required, negotiating and following up till closure
Establishing alliances/ tie-ups with key players, resulting in deeper market penetration and reach
Conducting default analysis/ ageing analysis for analyzing payment outstanding and timely collection of payment from customer
Ensuring customer satisfaction on quality, cost and delivery; tracking post-sales service, for generating referral business
Closing deals with appropriate pricing; collaborating with senior management on negotiations to resolve field risk

Sr. Manager- Pharma Sales
From Aug 2016 – Nov 2018
Company profile- manufactures high quality leading industrial printers, industrial printing machines, marking and coding systems

Job profile-
Steered business planning and analysis for assessment of revenue potential in Pharmaceuticals business opportunities
Established short-term and long-term sales budgets and developed business plans for the achievement of organizational goals
Evaluated existing markets, market sizes, trends, prices and collating information to develop market
Ensured order input and achieved sales targets with profitable margins; administered close monitoring of Order Input, Outstanding Collection on time
Managed top-line growth in the region through key account and channel management
Coordinated with all internal departments; provided after-sales services
Prepared sales forecast & budgets and provided periodical MIS reports to management
Targeted to attain maximum customer satisfaction by addressing customer complaints/ grievances/ concerns in a timely manner

Dy. Manager-Marketing
From Apr 2014 – Jul 2016
Gansons Ltd., Thane
Job profile-
Managed Granulation Equipment business covering product range like Sifter, Multimill, HSMG, FBD, Blenders and Auto-Coaters
Developed marketing strategy aligned with company vision; created quarterly, annual and long-term targets for each area
Measured team performance and suggested steps to improve performance; led a sales team for development of new market/ territory while managing the existing customers
Devised strategy to promote marketing through web, advertising, shows and exhibitions
Drafted a pricing strategy for each market and created area wise profitability model to arrive at high focus areas
Decided upon products and manufacturing capability of plant and work to ensure deliverables
Assessed the need for developing new and innovative products to keep crescent ahead of competition

Regional Manager-Marketing
From Apr 2011 – Mar 2014
Parle Global Technologies Pvt. Ltd., Vasai, Mumbai
Job profile-
Ensured attainment of the sales target by developing and implementing strategies to acquire new customers
Gathered customers specific requirements and steered design, layout approval, offers and finalization of scope
Managed customer visits for technical and commercial presentation; generated repeat/ new business from existing customers
Participated in trade and industrial exhibitions, trade shows, seminars, live demos to expedite market penetration
Reviewed and analyzed operational records, cost data, sales data and reports to project sales and determined profitability

Assistant Manager- Marketing
From Dec 2009 – Mar 2011
Snowbell Machines Pvt. Ltd.,
Job profile-
Led Sales & Marketing Operations throughout the India; developed new customers, led negotiation and finalization of orders
Captured technical aspects from the clients and conceptualized the same in collaboration with Design Team
Gathered customers specific requirements and used them for design, layout approval, offers and finalization of scope
Prepared quotations for machines to customer against any enquiry including URS reply
Managed all post order activities such as preparation of sales order, clarification/ amendments in the PO if any

Mar 2005 – Nov 2009: Umang Pharmatech Pvt. Ltd., Vasai, Thane as Assistant Manager- Business Development

Feb 2004 – Feb 2005: NRB Bearings Ltd., Thane as Tool Room Engineer

Profile Summary
Strategic Sales Professional offering over 16 years of experience in generating sales & achieving business growth objectives by investigating new business opportunities & maximizing the competitive strength for long-term success
Recognized with several awards including the Best Performer, in India operations, the highest Pharma Sales Targets achieved in Pharma Segment for FY2017-18, and globally 2 nd highest achievement in Pharma Sales Targets, Bonanza Award for FY 2017-18 from Pharma Asia Division
Consistently delivered multiple digit growth of Revenue, Market Share YOY and improved ROI through long-term planning; achieved sales growth of 184% for the FY2017-18 and 148% for the FY2016-17
Derived quantitative business from new customers for the FY 2018-19 and FY 2019-20
Performance-driven professional with experience of augmenting business, penetrating new markets, managing sales & business
planning; dealt with clients from areas like Maharashtra, Goa, Madhya Pradesh, Himachal Pradesh, Chandigarh, Punjab, Karnataka
Impressive success in achieving profit, & business growth objectives within start-up, turnaround & rapid change environments
Holding strong relations with Key Decision Makers & Leaders; envisioning insightful & innovative business solutions, shaping future
course for the organization and introducing innovative & cutting edge business solutions for clients
Positioned business growth through Go-to-Market planning, pipeline generation, financial performance, and revenue generation
Collaborated with sales, marketing and other key stakeholders to understand customer insights and executed customer centric
market/sell plans and programs, which increased the sales and margin growth
Skilled People Manager; directed cross-functional teams using motivational leadership that spurs people to give 100% effort

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