MBA (Marketing) in Apr 2021 from Sikkim Manipal University
Experience in sales and Marketing of Polymer Compounds–PP,Nylon6,Nylon 66,PA 12, High IV Nylon,ABS,PBT,PET,PC-ABS,PC-PBT,POM,PPS,PPO Compounds.
Skills
CRM
Data analysis
OEM Business Development
Team Management and Grooming
Market mapping and new product
launch
supply chain management
proactive leader
planner
Sr. Sales Manager (Team Leader)
Since May 2019 - Oct 2021
Company profile- electrical/electronic manufacturing company .
Job profile-
The company is the second largest producer of polystyrene resin in India.
Head Quarter: Twins tower, Seoul, South Korea.
Product Handled : Polystyrene Resin (PS/EPS).
Volume Handled Per Annum-38000 Tons.
Sales Value Per annum-345 Cr.
Plant Capacity Utilization- 99 % (1,40,000 tons).
Direct reports to -Sales Director.
Direct Reportee -7(Sales -4,Accounts-2,Logistics-1 )
Effective Channel Partners-7 Nos .
Customer - Major 70,Minor-110 Nos.
Customer sector-Home appliance,stationary,sheets,Disposable.
Import data analysis,Platts,ICIS price analysis.
Responsible for overall Sales, Business development of polystyrene Resin.
Analyzing of Global price trend, timely decision on price to maximize sale volume.
Effective supply chain management and Control on credit .
New Product launch and business development.
Monthly reporting and coordination with HQ for implementing new sales
policy and achievement of business volume.
Budget preparation and monthly sales volume forecasting.
Chief Manager-West
Since Sep 2017 - Dec 2018
Company Profile: Manufacturer of comprehensive range of Thermoplastic Compounds
Job Profile:
Responsible for over all sales and Business development, New Product Launch, Commercialization of product(Engineering plastics) in west Zone .
Major customer segment: Auto OEM, Tier1 & Tier2(M&M, Tata Motors, Ford Motors, Bajaj Two wheeler, Yazaki, Mahindra Two wheeler, Tata autoplast, Mind lighting, A Raymonds, Mutual Industries, Sintex BAPI etc
Electrical : Schneider electrical, Novateur, Siemens, Anchor, L&T, Gold Medal, GM Modular,Vieto electrical, ABB, Elemex, hager etc.
Engineering: KCI Bearing, Moksha, Jyoti Plastics, Ravi Plastics etc
Sales Volume : 60 Cr./year
Team size : 3
Reporting to GM-Sales
Customer Base- 100 +
Relationship building with Key customers
Effectively Managing channel patners (3 Nos.).
Increasing volume by targeting OEM & Key account
Maintain Receivable to 20 Days of Sales Value
Zonal Sales Manager –West
May 2014 to Sep 2017
SRF LTD, Mumbai
Company Profile : Manufacturer of engineering plastics like PC Resin and compounds, Nylon Resin & compounds (N6, N66), PET, PBT .
Job Profile :
Responsible for overall performance of west zone including sales volume, key account management, new business development& grade penetration,credit control, distributor appointment, FG supply,MIS report etc.
Successfully handling & developing market in west for Nylon (6,66), PBT, PC-PBT, PET Compounds by targeting automotive OEM, (2&4 wheeler)& ancillary (tier 1&2), Electrical, Home appliance, Wire & cable Industry .
Sales Value:50 Cr/Yr.
Sales volume:2500 MT/Yr.
Electrical Customer : Anchor electrical, GM,Gold medal, Polycab, Great white, Novateur, L&T, Schneider electric, Siemensetc .
Auto Customers : Tata motors, M&M, VW, Bajaj, Ford motors, Minda vast, Mindarika, tata autoplast, Varroc .
Handling & Retaining 210 customers in healthy competition where different players offer (credit/price).
Maintain & increase the sales in a highly competitive market where there is high rush of competitions and supply exceeding to demand.
New grade penetration considering the end application, CTQ(critical to quality) to customer and closely working with the customer for commercialization of the product.
Ensure timely deliveries of goods at lower inventory levels.
Recovery of dues & maintaining Channel financing.
Sales Tax Dy. Commissioner:Visiting sale tax office once in a Six-month for test check of document, submit as return and assessment.
Excise Superintendent: Once in a month for filling return and material return issue if any.
Competitor’s networks: Once in a month to gather information.
Work with Internal Auditor to understand the system and its implementation.
Import Data analysis to know the imports price, market scenarios, that helps us in our day-to-day business.
Relationship building with Key customers.
Maintain Receivable to 20 Days of Sales Value
Effectively Managing channel patners (5 Nos.).
Increasing volume by targeting OEM & Key accounts
Reporting to SVP–Sales & AVP-National Sales .
Direct Reports: 4 (Sr.Executive-1, Process associate-2, Accountant-1)
Business Manager - Pan India
Nov 2010 to Apr 2014
Company Name : H.R. Organochem Pvt. Ltd.
Company Profile : The company is into sales of PC Resin & compounds, PET, PETG Resin.
Job Profile :
Successfully developed business for PET Resin targeting Bottle,Packaging Film Industry.
Successfully Introduced & developed market of bio-copolyester(high HDT), PET-G, SKYPET BR, PET Resin, for S.K. Chemicals in India by targeting FMCG (Cosmetics container, tooth brush), Jars, packaging films, sheets, master batch,home appliance industry.
Handled Import and Sale of PET resin of Thai Pet & Jade Polyester for 20 ltrs jars, staple fiber, prefometc. .
Handling communication with customer regarding new inquiry, regular orders, LC amendments, documents, Cargo readiness from various global port.
Prepared aggressive sales plan for the company with view to ensure market penetration, Increase in Market share & correct brand positioning.
Maintain effective ongoing relation with customer, mapping clients requirement’s & provide best products to suits their requirements.
Follow up for sample approval and commercialization of the New products, Provide complete solution to the customer for new business development.
Handled Key accounts and developed market with existing customer via cross selling.
Coordinated with industry & principals for matters related to the price, inventory and availability of stock from
global plant; setting pricing strategy case by case for nominated segments..
Preparing monthly reports on sales, forecast & development and presenting the same during monthly/quarterly review.
Market mapping, new customer Identification, product introduction, Price negotiation order collection, continuous work for achievement of sales target.
Handled a gamut of functions like:
Entrusted for formulating Budgeting and Forecasting sales, Pricing, achievement of sales target, Planning & Procurement of goods from global plant and pricing of the same.
Recovery of dues from customer; Technical support and service.
Maintaining & reduced inventory especially for non and slow moving products.
Gained industrial exposure by travelling to various processing plant across India for new business development, technical assistance, order collection & monthly meetings.
Strong commercial knowledge relating to invoicing, high sea sales, Bonded sales, Documentation for high sea sales VAT, ECC, TIN, CST, road permit, B/L, packing list, & Indent confirmation,LC opening etc.
Managing new product launch &stabilization of same by co-ordination with principal company.
Highlights
Successfully handled business of 40 Cr.&150 plus customer base.
Achieved 100 % sales growth in 1 year.
Introduced key grade likes PC,Bio-copolyester, PETG, Sky Pet BR in to the Indian market.
Pivotal in handling business of 200 MT/month.
Territory Manager -Western region
Dec 2009 To Oct 2010
Company Name : Ecolab Food Safety & Hygienic Solution Private Limited.
Job Profile :
Performed variety of functions including Territory management, Equipment Installation, product stabilization in property, Class Room&Product Training's and Certifications.
Established professional relation with key decision maker in property
Monitored launching of new hygiene and food safety programmes.
Handled Pricing, Payment Collection and EOL Signup.
Imparted training's and motivated personnel in all aspects of sales, product knowledge, and customer service.
Highlights
Defined particular geographic strategies to manage territory in an effective manner.
Key coordinator in the successful launch of new low temperature, laundry programme in star wood group property.
Senior Officer-Technical Service
Apr 2006 to Nov 2009
Company Name : Asian PPG Industries Ltd.
Job Profile :
Continuous works on problem solving till complete satisfaction of customer by giving best technical support .
Optimize paint parameter & application process for existing model (Scorpio, Bolero)as well for new car model (Logan, Xylo ,KUV 500).
To monitor basic line parameter for paint application & line Equipment in robotic paint shop.
New product / shade launch & optimization of same on line.
Ensure all supply chain activity(order collection , SKU forecast ,follow with plant,M&M inward etc.)
Forecast Management–work with customer and manufacturing plants for effective supply of goods as per customer requirement
Ensure account reconciliation activity half yearly and budget preparation on yearly basis.
Maintaining the relation with various sections at customer end, like purchase, store, planning and procurement, Quality control.
Highlights
A key role player in the following successful implementations:
Launch of Latest technology of antichip primer on M&M and Mahindra Renault car model.
Value addition activities relating to paint & manpower saving by eliminating inside robotic painting of primer.
Paint quality & application parameter optimization as per Renault specification for Logan and as per M&M specification for Xylo.
Replacement of reciprocating air assisted guns with electronic bell robot and optimization of painting process.
Headed Cost reduction project (Saved 71.5 lac/annum) by eliminating internal robotic primer application.
Senior Officer-Production
May 2004 to Mar 2006
Company Name : Supreme Industries Ltd.
Job Profile :
An efficient handler of the following tasks:
Handled the production of PVC and PPRC pipe by extrusion technique.
Optimization of Caco3 loading in the PVC compounds.
Set up plant and lab for PPRC Pipe.
Studied and compared all the standards for PPRC pipe.
Installation of Extrusion machine for PPRC and PVC Pipe.
Managed trial & clearance for new installed machines after checking actual out as well as quality of product.
Academic Project
Organisation: UDCT (North Maharashtra University)
Role: Graduate Research Student.
Title: “Photo Degradation of LLDPE Polymer Film by using Nano Technology”
Duration: 2 months
Role: Graduate Research Student
Description Learnt about the following:
Synthesis of Nano Particle using inorganic material like Tio2, Al2o3.
Compounding of nano particle with LLDPE raw material.
Drawing of LLDPE film by using extrusion technique.
Sunlight and UV rays exposure to LLDPE film.
Property testing of LLDPE film by Rehometer, TGA & DSC .
Study & Understanding the role of nanoparticle into Photo degradation of polymer film
Industrial Trainings
Organisation: Reliance Products, Daman
Title: Trainee Engineer
Duration: 3 Months (2002)
Role: Trainee
Description:
Performed the following activities:
Gained Knowledge of regular production and testing of blown film.
Maintained the process parameters.
Gained knowledge on rotating platform mechanisum for manufacturing of Blown film.
Organisation: Supreme Industries Ltd., Jalgaon
Title: Trainee engineer
Duration: 3 Months (2001)
Role: Trainee
Description: Performed the following activities:
Production and testing of PVC Pipe.
Gained complete knowledge of plastic pipe manufacturing process.
Recipe modification (PVC compound) to improve quality & control on cost.
Understanding of various standards for pipe testing, follow the same.
Knowledge Enhancement Schedules
Worked 15 days for seminar preparation on “Self Healing Polymer & its applications” at UDCT.
Business Skills
Direct Marketing / Business Development
Effectuating pre-planned marketing strategies for accomplishment of performance milestones; negotiating the price and involve in technical discussion with the customers.
Identifying prospective clients from various sectors, creating new business opportunities, generating business from existing account, thereby achieve business targets.
Creating the awareness about company product and its strength; conducting competitor analysis by keeping abreast of market trends & achieving market share metrics.
Material Management / Vendor Management
Streamlining the system and procedures for effective inventory control for ensuring ready availability of materials to meet the production targets.
Identifying and developing potential vendors/ suppliers for achieving cost effective purchases of materials considering time bound localization and targeted costs; Following-up with vendors for timely deliveries, release schedules, quality checks and ensuring timely payments.
Assessing performance of the vendors based on various criterions such as percentage for rejections, quality improvement, timely delivery, credit terms, etc.
Team Management / MIS
Directing, leading & motivating workforce and imparting continuous on job training for accomplishing greater operational effectiveness/ efficiency.
Working on succession planning of the workforce, shift management activities, appraising the member’s performance & providing feedback.
Furnishing statistical data regarding stock in hand, stock turnover, lead time, vendor information, time of consumption of stock, stock in process & stock tallying.
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