Ref. No. : CA - 37303 - (Marketing Sales Service - Plastics Products – with 21.2 years in Plastic Industry)

Education

MBA: Marketing From Department of Management Sciences, Pune University Year Jun 2003 - Mar 2005

B.Com: Accounting From Ravenshaw College,Utkal University Year Jun 1999 - Jun 2002

10+2: commerce Ravenshaw College - Utkal Year Jun 1997 - Jun 1999

Skill Sets

Advanced Salesforce.com user
Account management
Relationship building
Sales processes
Market penetration
Business development and planning

Work Experience

Sales Leader
From : Mar 2023 - Current
Company Profile : Manufacture packaging and beauty solutions, for prestigious and emerging brands

Job Profile :
Country sales head responsible for Sales Volume, Value and Profitability for laminated tubes business and Cosmetic Rigid Packaging business for Betts
India Pvt Ltd (Albea Group)Major FMGC clients include Unilever, Dabur, Himalaya, Haleon, Reckitt, P&G,Loreal, Emami, Zydus etc and Pharma customers like GSK Pharma, Sun Pharma, Cipla, Dr Reddys Labs, Aurobindo, Lupin, Mankind, Shalina Labs etc
In charge of INR 3000M of sales targets for India region and very high profitability goals.
Solved complex problems to increase sales effectiveness and streamline business direction.
Executed strategic plans for growth and new acquisitions.
Responsible for sales value, volume and profitability for the West Branch of Uflex Ltd - In charge of INR 2250 Mn in sales revenue and 7000 Tons of Sales
Volume of flexible packaging materials (laminates and pouches) Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
Responsible for handling the major Accounts for Uflex in FMCG / Food / Personal Care / Agro Chemical/ Automotive Industries & directly responsible
for P&L of Rs.220+ Crores Annual Business.
Leading the Sales / Marketing / Technical & Support function team to cater to some the Large & Key Clients for Uflex across the Segments like Mondelez
(Erstwhile Cadbury), GCMMF (AMUL), Loreal, Capital Food, Shree Renuka Sugar, Syngenta, Godrej Consumer, UPL, Parle Agro, Castrol, HPCL etc
Responsible for sales value, volume and profitability for the Food, Beverages, Lubricants, Crop Protection and Industrial segments in South Asia (India,
Bangladesh, Sri Lanka, Nepal, Pakistan and Bhutan)
Responsible for ensuring successful commercialization of strategic projects in each of the Food, Beverages and Wine and Spirits sub- segments while
working with FMCG giants like HUL, Marico, PepsiCo, Coca Cola, Dabur, Nestle, Mondelez, Parle, Britannia and liquor segment giants like Diageo-United
Spirits, Pernod Ricard, Allied Blenders and Distillers, Radico Khaitan etc
Based upon the understanding of the unmet needs of the end user, suggest and develop sustainable and differentiated solutions.
Implement strategy for Food & Beverages and Wine and Spirits segments to drive adoption of PS label material through in-depth engagement with end users/ brand owner organizations
Accountable for business goals i.e achievement of volume, value, Thru-put.
Relationship Building across levels with various stake holders in strategic Accounts
Engage and Influence internal stake holders (in sales, Technical services, R&D, demand planning, operations) to deliver to End customers and be voice of customer in various internal forums
Product and application training to internal sales and converter sales team
Work with Regional and Global team, to identify their best practices and implement them locally.
Create pipeline for new opportunities with all leading brands for Food & Beverages and Wine and Spirits segment pan India
Responsible to achieve of value and volume targets agreed in AOP
Relationship Building across levels with various stake holders in strategic
Make and execute key account management plan
Conduct market research to understand dynamic market needs and work with product management to create products to fill portfolio gaps.
Mapping the entire Food segment in the country into various sub- segments and developing a connect with key people at all the brand owners
Focus on decoration transfer i.e converting the alternate labeling technology of brand owners into PS label technology
Trouble shooting with help of technical services team to ensure quality complaints for brand owners are in check and resolved promptly
Spearheading sales of eastern region markets comprising of West Bengal,
Bihar, Odisha, Jharkhand, Chattisgarh and all North East states
Primary responsibility included top-line and bottom-line growth with strategic market share focus, customer satisfaction and channel management through effective push and customer pull initiatives.
Responsible for achieving sales targets for all products in Eastern Indian Region
Channel Management -Managing wide network of distributors, retailers and direct key customer accounts
Initiating the development of new products in association with R&D team depending on new market requirements and consumer trends
Rejection handling and trouble shooting.
Responsible for a business turnover of INR 350 Million involving managing Key
Accounts Management for PepsiCo, Bisleri, Godrej
Client servicing i.e Intra-organisation co-ordination for execution of customer's orders, customer relationship management, reconciling receivables and trouble shooting etc
Provide a one point contact to customers for Product / Service support
Making business pitch to new clients, commercial negotiations etc
Constantly adding value to the existing Product line by developing new concepts / applications / solutions in order to maintain the competitive edge
Exceeded annual sales targets for 7 consecutive years from 2005 to 2011
Received the"Star Awards"for packaging sustainability from SIES in 2020 for the clean flake product
Awarded You make a Difference for highest over-delivery in year 2019
Received a AD Icon for the best performer in the commercial team for 2017
Awarded You make a Difference for highest over-delivery in 2016
Received BDM of the year award from Asia Pacific Food Segment leader in 2014 for the best performance in the Asia Pacific Region
Received an award for successfully driving a BigBet project of TicTac from Ferrero India in 2013
Won theWorld Star award for excellence in product packaging forKiwiExpress One Shine shoe polish shrink sleeve while working with Huhtamaki-PPL
Won the India Star award presented by PFFCA (Packaging Film Foil Converters Association) for Bisleri Fizzy Soda shrink sleeve while working with Huhtamaki-PPL

General Manager
From : Jul 2020 - Mar 2023
Company Products : Flexible packaging film manufacturer serving varied sectors such as food, beverages, pharma, electronic, industrial products

Marketing Manager
From : Jan 2020 - Jul 2020
Company Profile : Avery Dennison

Segment Manager
From : Jun 2017 - Dec 2019
Company Profile : Avery Dennison

Business Development Manager -Food & Bev, W & S
From : Jan 2015 - May 2017
Company Profile : Avery Dennison

Business Development Manager - Food
From : Aug 2013 - Dec 2014
Company Profile : Avery Dennison

Manager - Sales and Marketing
From : Jun 2012 - Jul 2013
Company Profile : Century Pulp & Paper, B.K.Birla Group of Company

Key Account Manager
From : Mar 2005 - Jun 2012
Company Profile : Huhtamaki

Future Goals

Tenacious manager with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities.

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