Ref. No. : CA - 29554 - (Marketing Sales Service - Plastics Products – with 22.2 years in Plastic Industry)

Education

M.B.A. (Marketing, Finance) in 1997 from Rohilkhand University, Bareilly
B.Sc. (Physics, Mathematics, Statistics) in 1994 from Rohilkhand University, Bareilly
Diploma in Computer Programming in 1993 from National Council of Vocational Training (NCVT)

Skill Sets

Good command on MS Excel & MS Word; familiarity with other MS Office applications.

Other key skills:
Distribution channel management
Strategic business planning
Sales & marketing operations
Demand generation
Team motivation & growth
Primary, secondary & tertiary sale
GTM strategy
Business development
Motivational schemes for the channel.

Achievements
MD’s Arjuna Award for Best Individual Performance
MD's Annual Award for highest Growth in CPVC Products
MD's Annual Award for highest Sale in Plumbing Products
Chak-de-Ashirvad Campaign award winner
K3M (Karlo Market Mutthi Mein) campaign award winner
Brilliance club member for consecutive 6 quarters
Addressed UP chapter of Architects Association during their annual conference in Agra

Work Experience

RSM
From Sept. 2018 to Jan. 2021
Company profile- is a Delhi based premium player having national presence in cPVC, uPVC & PVC plumbing and drainage solutions and also in uPVC Column pipes.

Job profile-
Significant growth in Delhi, UPW, Uttarakhand & Haryana markets
I hold the merit of successfully launching, growing & establishing the brand in virgin markets of Uttarakhand & Haryana by strategically developing the complete sales infrastructure & dealer network in these virgin markets as well as significantly growing in un- represented areas of existing markets
Achieved approx. 18% CAGR in my area of operation
Growth path: The company recognized my work by trusting me with additional responsibilities of
Haryana in April 2019 & then UP (east) in Feb. 2020.

RSM
From Feb. 2016- Sept. 2018
Company profile- Hyderabad based company manufacturing and promoting Asbestos-Cement roofing sheets & accessories under the brand names “Visaka” & “Shakti” and also Fiber Cement Plain Boards with brand name “V boards”.

Job profile-
I hold the merit of successfully launching, growing & establishing the brand in the states of Punjab & Haryana by strategically developing the complete sales infrastructure & dealer network in these virgin markets as well as significantly growing in UN-represented areas of existing markets of UP(west) & Delhi/NCR.
Achieved approx. 25% CAGR in my area of operation
Projects & Institutional Sale: Worked closely with Architects, Interior- designers & Contractors for pre-fab structures, partition boards & false ceilings during 18 months stint in V-Boards division of VIL
Growth Path: Was promoted twice with increased responsibilities each time.

Sep 2005- June 2006:- Apollo Tyres Ltd. as District Manager, Bareilly
Apollo Tyres Ltd., a Rs. 12000 Cr company, has created a niche for itself in the Indian tyre market. It is the premier tyre manufacturing company of country. ? Reporting to State Manager, Meerut
Area of operation: Working as Branch Manager at Bareilly District-office, I was responsible for company’s all operations in the Districts of Bareilly, Rampur, Moradabad, Sambhal, Badaun, Shahjahanpur & Pilibhit
Branch Operations: Managing the branch staff, responsible for all branch operations on day-to-day
basis. Formulating & establishing systems for improving overall day-to-day performance of the branch
so as to maximize branch productivity.
Team size: Total 7 (2 TIs+ 1 commercial incharge+ 4 office staff)
Business contribution: Approx. Rs. 1.75 Cr. monthly
Handled 9 direct dealers

Mar 2000- Sep 2005:- HIL Ltd. (Roofing division) as Sr. Sales Officer, Delhi
HIL Ltd. is a Rs. 2000 cr. flagship company of C.K. Birla group manufacturing and promoting Asbestos
Cement Roofing Sheets with brand name “Charminar” along with many other diversified products.
Reporting to General Manager, Delhi
Area of operation: Delhi market
Team size: 2 sales officers+ 1 depot in-charge
Business contribution: Approx. Rs. 2.50 Cr. annually (38 direct dealers)
Key results:
Achieved approx. 15% CAGR in my area of operation
Projects & Institutional Sale: Actively participated during the all India launch of c-Boards (Plain
Fiber Cement Boards) & contributed with immediate appointment of 3 separate dealers. Soon achieved significant volumes through aggressive workings with Contractors & Carpenters along with Architects & Builders; also by promoting same through existing channel network.
Growth Path: I joined HIL as Sales Executive in March 2000 and, after two promotions, I was
designated as Sr. Sales Officer with a team of two Sales Executives reporting to me

May 1998- Mar 2000:- Salora International Ltd. (TV division) as Sales Executive (UP-east)
Incepted in 1968, Salora International Ltd. is a 500 cr. manufacturer, wholesaler and exporter offering an enormous consignment of Smart Phone, Keypad Mobile, Smart Tablet, Internet Dongles, LED TVs etc.
Reporting to ASM, Lucknow
I was directly responsible for sale and collection in the territory of U.P. (east) & parts of central U.P.
Business contribution: Approx. Rs. 1 cr. annually
Serviced over 21 retailers & 2 distributors.

A competent result-driven sales leader with over 22 years of progressive experience in delivering Sales & Marketing Goals in several dynamic industries largely through channel
Rich experience in identifying new application areas and markets to achieve sales goals
New market development: I hold the merit of successfully launching, growing & establishing new brands in the states of Punjab, Haryana and several parts of U.P. & Uttarakhand by strategically developing complete sales infrastructure & dealer network in these virgin markets
Team handling skills: Expert in developing & sustaining high performing efficient teams
Branch Operations: Managing the branch staff; responsible for all branch operations on day-to-day basis.
Formulating & establishing systems for improving overall day-to-day performance of the branch so as to maximize branch productivity.
Projects & Institutional Sale: Hands-on experience in Projects & Institutional Sales through close working with influence-rs like Architects, Interior designers, Plumbing Consultants, Contractors & fabricators.
Volume handled: Over 600 retail outlets & 28 Distributors (approx. 67 Cr. annual business)
Geographical exposure: Delhi/NCR, Haryana, Punjab, Uttarakhand, U.P. & H.P.
Adaptability: My successful stints with different industries demonstrate my capability to effectively adapt to new business environments & grow each time

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