Ref. No. : CA - 38005 - (Marketing Sales Service - Plastics Products – with 13.1 years in Plastic Industry)

Education

PG Diploma (Packaging) | Indian Institute of Packaging, Kolkata :2012

B.Sc. (Chemistry) | Mumbai University:2010

Skill Sets

Strategic Sales Planning
New Business Development
Key Account Management
B2B Sales
Market Research & Competitor Analysis
Channel Sales
Process Optimization
Revenue Maximization
Stakeholder Management

Work Experience

Regional Sales Manager
From : Jan 2024 to Till Date
Company Profile: Rigid packaging Company

Job Profile:
Currently orchestrating and leading business development activity within the West & South India region, with a focus on pharma & food segment., this compasses organization with vary revenue sizes ranging from MNC to Large India companies.
Developing a comprehensive business plan for the region, which included strategies for Key Accounts, projecting volumes for new product lines, and segment-specific business forecasts.
Currently overseeing inventory management, receivable management, and the collection of statutory forms.
Developing dealer for product line in respective region by identifying their presence in market of packaging segments and evaluating the credit limits.
Facilitating the integration of clients into a network of IIP professionals and industrial connections
Focusing on particular segment to improve margin & particular product to support plant to full fill the line to increase productivity & reduce cost.
Handling existing accounts and increase market share while introducing new product.

Business Dveloppent Manager
From : Jan 2023 To Dec 2023
Company Profile : Manufacturer and supplier of world class steel and plastic strapping, wrapping, taping, protective packaging

Job Profile:
Formulating strategic plans to enhance market development in different segments, aiming for improved market penetration through services centers.
Innovatively cultivating new customer relationship while concurrently expanding current business streams through the sales of packaging tools & consumables.
Envisioning monthly & annual sales target & actively propelling Sales initiating to realize overarching business objective
Engaging in developing the Total Packaging Concept (TPS) and Operational Contract (OC) with rental models for automation and EMI options for customers across various sectors
Coordinating for the implementation of innovative marketing strategies to achieve objectives and drive long-term profitability through value-added sales.
Identifying new streams for revenue growth & developing marketing plans to build consumer preference; conducting competitor analysis by keeping updated of market trends to achieve market share metrics.

Sales Asst. Manager
From : Jan 2017 Dec 2022
Company Profile : Signode India Limited

Job Profile :
Managed budget planning & forecasting to implement a targeted sale strategy.
Collaborated closely with colleagues to identify new business prospects and facilitate cross-selling and range-selling of products.
Negotiated pricing and contractual terms for new Original Equipment Manufacturer Parts (OMP) in the West Region, taking responsibility for tender responses for key customers and ensuring timely delivery and invoicing of forecasted revenue within the region.
Developed a criteria matrix for evaluating potential key account in the West Region
Improved Days Sales Outstanding (DSO) of Distributors by providing credit facilities through key partnerships with banks for Signode businesses.
Continuously onboarding new strategic partners whenever need arise for growth of organization
Develop short term & long term product growth road maps to scale sales effectively
Successfully acquired more than 50+ customers through channel partners in West India, generating revenue of INR 2.5 Crores and additionally, secured over 6+ key accounts for automation solutionsMarket Intelligence
Delving into the most recent marketing trends, meticulously scrutinizing competitors' maneuvers, and furnishing invaluable insights to refine sales and marketing strategies.
Vigilantly observing rival undertakings and formulating potent strategies to effectively respond
Conducting comprehensive research and analysis of shifts in consumer purchasing patterns Client Relationship Management
Engaging with clients on a consistent basis, addressing their queries and concerns, and proficiently managing all client relationship engagements
Recognizing potential clients, cultivating business opportunities from current clientele, thus attaining predetermined business objectives
Assessing clients' needs and offering expert guidance regarding optimal product choices

Application Dveloppent Excutive
From : Aug 2012 to Dec 2016
Company Profile; Signode India Limited

Job Profile :
Led new business development through value added sales resulting in margin improvements.
Conducted testing for diverse customers at the Signode test lab in Silvassa, which included various assessments like vibration testing, rough handling, and impact testing.
Coordinated with the plant, external suppliers, and customers while providing training and collaborated with crossfunctional teams.
Engaged in the design, development, and implementation of transport packaging solutions.
Identified & computed additional savings beyond the Bill of Materials (BOM) for customers, including evaluation of the existing packaging costs and proposing new cost-effective solutions, with a particular focus on Total Cost of Ownership (TCO)
Worked on developing efficient packaging solutions for an E-Commerce Company, catering to various categories such as larger appliances, Electronics, and Furniture
Initiated & executed projects related to Automation, Container Utilization, Palletization, Damage Reduction, and Cost Savings for customers in diverse segments such as Pharma, Chemical, Textile, and FMCG
Addressed the challenges posed by the plastic ban by formulating innovative wrapping solutions
Wealth of expertise entails: Key Account Management, B2B Sales, Channel Sales, New Business Development, Industrial Automation and Packaging Development
Masterminding strategies to maximize business within core markets; employs industry awareness to build strategies and preserve market share and satisfy customer needs.
Accelerated the firm growth and successfully managed 15 key customers across western region in various segments like Pharma, Chemical, FMCG, Lubricants & Oils and Auto & Engineering
Achieved business growth of INR 20+ Crores/Year for 2022 through conceptualizing robust plans for new business development, market expansion, and top line improvement. In 2023 achieved target of 6 cr. in Business Development.
Business Maverick: Proven versatility to span industries, bringing fresh perspective, new ideas in service operations & keen business intuition to spot growth opportunities, influence business direction, and define and drive value in the processes.
Growth Facilitator with impressive success in setting the vision, direction & strategic plan for developing new business, driving sales, and amplifying business margin through long-term planning.
Decisive & performance-driven professional with expertise in developing strong market knowledge of existing/potential clients and ensuring business growth opportunities aligned to companys strategic plans; provided in-depth analysis of markets, industry trends, competitors & clients to improve strategic planning

Future Goals

Decisive & performance-driven professional with expertise in developing strong market knowledge of existing/potential clients and ensuring business growth opportunities aligned to company’s strategic plans; provided in-depth analysis of markets, industry trends, competitors & clients to improve strategic planning

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