Ref. No. : CA - 39924 - (Marketing Sales Service - Plastic Raw Materials – with 29.2 years in Plastic Industry)

Education

Masters in Business Management from Dayalbagh Educational Institute, Agra (1996)

B.Sc. Engineering (Electrical) from Dayalbagh Educational Institute, Agra (1994 )

Skill Sets

Negotiation & Conflict Management
Visionary and Decision Making
Good Listener & Communicator
High Business Ethics &
Trustworthy

Work Experience

Business Head
From : June 2023 June 2025
Company profile : Polypropylene composite material & Alloy manufacturing Company
Job profile :
Spearheaded end-to-end operations for the Automotive and White Goods verticals, managing a portfolio exceeding 900 Cr annually across major OEMs and Tier-1 suppliers in India.
Led a nationwide team of 14 direct reports, ensuring strategic alignment and high-performance execution.
Presented business P&L insights to the Managing Director, driving data-led decisions and profitability improvements across verticals.
Identified and converted new business opportunities by mapping stakeholder ecosystems and aligning solutions with customer requirements.
Strengthened customer retention by proactively addressing complaints in collaboration with Quality Assurance.
Orchestrated cross-functional strategy development and operational execution to achieve financial and business targets.
Forged and deepened partnerships with leading automotive OEMs, bolstering long-term business relationships.
Represented the organization in key industry forums, government panels, and state-level bodies, enhancing institutional visibility and influence

Business Head North
From : September 2021 - March 2023
Company profile : Manufactures and trades in home appliances
Job profile :
Directed automotive and industrial business operations across North India with full P&L ownership, managing a portfolio worth 600 Cr and strategic accounts such as Maruti Suzuki, Suzuki Motorcycles, and HMSI.
Oversaw 11 functional heads and a cross-functional team of 40+ professionals to drive sales performance and operational excellence.
Defined and implemented business development strategies, ensuring cohesive execution across departments.
Expanded OEM penetration by identifying growth avenues through deep market mapping and stakeholder engagement.
Collaborated with QA to ensure swift resolution of claims and rejections, reinforcing customer satisfaction and service quality.
Managed high-impact relationships with key OEMs including Tata Motors, VW, Ashok Leyland, and 2-wheeler majors.
Championed dealer/channel network expansion and optimization by executing joint business plans and performance reviews.
Actively participated in industry associations and policy advocacy groups to strengthen corporate positioning.

Associate Vice President Group Exports
From : June 2016 - September 2021
Company name :Spark Minda Group, Gurugram
Job profile :
Established and scaled the Group Exports function, growing export revenue from 78 Cr to 400+ Cr and building an order book exceeding 600 Cr within five years.
Built and led a high-performing team of 7 direct and 10+ indirect members, driving synergies across Lines of Business (LOBs).
Orchestrated the creation of an integrated export framework encompassing policies, systems, and cross-functional coordination.
Consolidated 7 product lines into a unified portfolio, enabling effective cross-selling and upselling strategies.
Launched two new AL Diecasting plants to support rapid international demand growth.
Devised a structured three-tier business review mechanism to monitor KPIs, identify gaps, and ensure timely course correction.
Conducted market intelligence to drive pricing strategy and profitability improvement across product lines.
Successfully opened new international markets aligned with group competencies, including strategic entry into Turkey.

General Manager Marketing
From : August 2008 - June 2016
Senior Manager Marketing (Europe)
From : 2004 -2007
Manager Marketing
From : 2002 - 2004
Assistant Manager Marketing
From : 1996 - 2002
Company name : Motherson Group, India, UAE & Europe
Job profile :
Led a team of 45, including 16 direct reports, to drive business development and marketing for Indian OEMs.
Increased portfolio revenue from 450 Cr to 1,800 Cr, achieving and surpassing sales targets consistently.
Scaled Commercial Vehicle revenue from 100 Cr to 500 Cr; secured breakthrough business with Ford, VW, and Tata Motors worth 400 Cr within 5 years.
Expanded commercial focus beyond Tata Motors to include Eicher and Ashok Leyland, boosting
Ashok Leyland revenue from 60 lakh to 150 Cr.
Accelerated 2-wheeler segment volume share from 26% to 34% through focused strategies.
Forged strategic partnerships with OEMs including Ford, VW, Mahindra & Mahindra, Hero, Yamaha, Piaggio, and Harley Davidson.
Mentored high-potential team members in customer relationship and business development practices.
As Senior Manager Marketing (Europe)
Deployed to Germany to establish the marketing function for wiring harness products in Europe.
Facilitated due diligence for an acquisition in the UK; set up a local sales team post-acquisition.
As Manager Marketing
Managed marketing operations for the Sharjah unit; implemented an offshore back-office model to optimize costs and streamline operations.
As Assistant Manager Marketing
Began career in marketing for wiring harness products, managing Tier-1 and 2-wheeler OEM accounts.
Played a key role in establishing the companys first representative office in Europe.

Future Goals

Driven by excellence and strategic foresight, aiming for a senior leadership role such as Chief Marketing Officer, Country Head, or Business Head
to leverage nearly 29 years of global experience in B2B Sales, Marketing, and Business Development delivering sustainable growth, market
expansion, and strong P&L performance in the automotive or allied manufacturing sectors

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