Ref. No. : CA - 31045 - (Marketing Sales Service - Plastics Products – with 19.8 years in Plastic Industry)


M.A. (Political Science) from Barkatullah University, Bhopal in 2004

Skill Sets

Business & Operational Excellence
Vision & Leadership

Work Experience

Marketing Manager
From May’20 to Present
Company profile- leading marketing consulting firms in India help clients build their powerful brand and drive business growth

Job profile-
Participate in product development, industry research and evaluation, competition analysis,
Competition analysis and plan strategies to overcome or survive market risks and threats. Conceptualize Disaster Management Plan
Determining the most suitable business models for start-up businesses. Compile forecasting reports and comparative results.
Evaluating clients' marketing budgets and allocating spending on various marketing needs accordingly.
Consult on marketing campaigns and assist in marketing collateral development, seminars, collateral, mailers, newsletters, brochures and varied core and promotional security. Oversee implementation of design, content, and deployment of all marketing materials.
Organize promotional events, PR opportunities, press releases and plan promotional events and news features.
Developing suitable digital marketing strategies based on clients' business models. Analise client behavior data. Collaborate with SEO, social media, and content teams to create campaign strategy. Evaluating brands' target customers to identify the social media channels that would fit for customer engagement.
Assessing clients' digital marketing strategies and suggesting improvements accordingly, and in launching new websites and app

Regional Manager Marketing
From Aug’12 to Mar’18
Asst. General Manager (Marketing)
From Apr’18 to May’20
Company profile- manufacturer of Industrial Packaging Products, Infrastructure Products, Automotive Components, Lifestyle Products, IBC, Mox Films, Composite Cylinder,

Job profile-
implemented plans/objectives in sync with vision and mission
Partnered with core business operations to increase company’s footprint, expand market share, and generate sustainable
revenue gains. Ensured performance parameters are under control – budget, P&L figures, acquisition cost, and team KPIs
Created annual business plan & strategies, managing operations from the scratch; defining processes and creating appropriate systems for delegated functioning across & recommending modern practices to save execution time and realize operational efficiencies
Evolved strategic vision, driving change, infusing new ideas and taking product/process performance and productivity to
the next level. Created a systematic approach to increase reach through potential mapping and sales planning.
Performed yearly sales & marketing forecasting and competitive analysis for determining accurate performance levels and
needs for growing the current and additional vertical markets and product categories
Contributed in key account management including customer segmentation, product positioning & sales cycle management; offering extensive support with key focus on customer retention/satisfaction

Jan’09 to Jul’12: Surendra Composites Pvt. Ltd., Bhopal as Management Consultant
Led Marketing operations, Mergers & Acquisitions, Tie-ups and New Ventures
Conceptualized & implemented business marketing strategies for overall growth of the group, to build competitive advantage
and strengthen its core values & vision. Streamlined operations through standardized process (SAP)
Accelerated cost effectiveness by multi-tasking, optimum resource utilization to enhance profitability of the organization by
adopting better technology & research methodologies. Strengthened OEM and vendor relations through various innovative methods
Acquired & ventured new business prepositions with companies across India & overseas; increased the reach & market
penetration of the organization
Spearheaded the entire gamut of operations pertaining to media planning, online marketing, marketing collaterals and other promotional activities

Dec’07 to Dec’08: ICICI Lombard General Insurance Co. Ltd, Nagpur/Bhopal/Indore as Sales Manager
Established & expanded business in the assigned territory through Reliance Fresh Stores, where Reliance was a broker for the products offered by ICICI Lombard GIC Ltd. such as Motor, Health, Travel & so on
Managed loan assurance products viz Home, Consumer, Personal loans through Direct Team and Channel Partners
Conceptualized & implemented BTL Marketing Activities entailing roadshows, vehicle announcements, posters on auto,
banners, pamplets, hoarding & local media for maximizing reach and awareness

Sep’05 to Dec’07: DISH TV India Ltd., as Senior Executive (Sales & Marketing)
Sep’05 to Feb’07: Gwalior (M.P.)
Feb ’07 to Dec’07: Hubli (Karnataka)
Supported Marketing Team for planning & executing ATL Activities; conceptualized & implemented BTL Marketing Activities
entailing roadshows, mela’s, vehicle announcements, poster, banner, hoarding & local media for maximizing reach &
Spearheaded strong Distribution network in-line with organizational sales strategy; managed bulk sales from Corporate, Govt. & Private sector effectively
Established Service Network (After Sales Service) in regions and played instrumental role in establishing call center operations.

Sep’04 to Sep’05: Asian Paints (India) Ltd, Raipur as Territory Sales In-Charge
Managed Sales & Marketing for Raipur (Chhattisgarh) region through existing products and new technology of manual/automatic
tinting machines (color worlds)
Attained network addition, revival & expansion of 40% and an annual sales growth of 23%

Apr’03 to Sep'04: Bharti Infotel Ltd (Touchtel), Bhopal as Field Sales Executive (Key Accounts)
Key Account Management, one point contact of assigned key accounts for maximizing revenue through voice & data. Enhancing
ARPU through various initiatives. Launched broadband services and enrolled clients on board.

Oct’99 to Apr’01: Purple Communications Pvt. Ltd., Bhopal as Sales Executive

Enterprising Leader, effective in high-profile executive roles, with extensive experience of over 19 years; overcoming complex business challenges and making high-stake decisions for leading companies across multiple industries such as Publishing, Telecom, Paints, Consumer Durables, Media, DTH, General Insurance, Heavy Engineering & Packaging; addressing Channel, Retail, Industrial, Institutional & Corporate Sectors
Proven excellence in breaking new avenues, developing business from scratch & driving revenue growth and proactively conducting opportunity analysis by tracking market trends & competitor moves to achieve market-share metrics
Visionary Professional with skills that reflects year-on-year success in achieving business growth objectives and optimizing the entire value chain of business for achieving the targeted top & bottom-line profitability, turning-around the business and directing it towards growth by managing various geographies
Combined multi-disciplinary experience across Branding & Marketing, Strategy,
Industry Analysis, Growth Ownership, Retail Operations, Digital Marketing, Email Marketing, Content Marketing, SEO, SEM, Social Media Marketing, Display
Marketing, Mobile Marketing with hands-on approach to nurture an organization with limited resources
Restructured operations & introduced important measures to bring in profitability, strategic partner alliances for business processes for multiple start-ups; resulted in new alliances to grow the business, new customer acquisitions & substantial improvement in customer experience
Excellence in devising brand segmenting targeting & positioning strategy; skilled in augmenting brand visibility through innovative marketing plan, communication strategy & campaigns and driving brand-positioning
Expertise in creating new partners and harvesting untapped business opportunities; effectively identifying and networking with channel partners, resulting in deeper market penetration & improved market share
Unique blend of visionary leadership with expertise to lead strategic planning and operations, business model re-structuring, cost control and effective management of cultural & organizational diversity
Key strategist & implementer with proficiency in assessing the learning & development needs of the team and effectively aligning programs / interventions with business objectives to increase sales & marketing effectiveness

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