Ref. No. : CA - 29217 - (Marketing Sales Service - Plastics Products – with 11.1 years in Plastic Industry)

Education

MBA + PGDM in Marketing with 1st Div. grade from “Institute of Business Studies and Research” (IBSAR) affiliated from Tilak Maharashtra University in 2009.

Skill Sets

Marketing Manager with 10 years of work experience in Industrial and B2B Marketing

MS Office & Internet Browsing

Area Of Expertise
Strategic Marketing, Promotional marketing, Event Management, Product Launch, MarCom Management, Media collaterals, Online & Offline advertisement, Agencies & Vendor Management

Work Experience

Marketing Manager (Head – Automotive Aftermarket Marketing)
Since Sep 2018
Company Profile : Is a global automotive and industrial supplier, headquarter at Germany. With more than 92,000 employees, Schaeffler is one of the leading innovative company with approximately 170 locations in over 50 countries
Job Profile :
Brand Building, Marketing Communication & Advertisement
Heading marketing department for automotive aftermarket division and accountable for budgeting, communication, creative development & execution of B2C Marketing.
Event Management, Organising & Execution (Technical Seminar & Training)
Outdoor Branding and Indoor Display branding.
Print Advertisement (Automotive magazines) & PR coverage.
Sales Promotional Campaign Development & Execution.
Launching App.
Marketing Asset Development (Brochures, New Product Release, Calendar, Diary, Standee, etc.)
Marketing Budget Reports Management.
Marketing Agency Development.

Marketing Manager (Department Head)
Mar 2016 to Aug 2018
Company Profile : Providing quality solutions to the printing industry
Job Profile :
Product Marketing, BTL Promotions, Digital Marketing, Event Management, Budgeting & Reporting
Heading marketing department and accountable for budgeting, planning & execution of B2B Marketing, branding & Promotional marketing to cater manufacturers, suppliers & OEMs, targeting India & Bangladesh location.
Periodical Campaign development and execution.
Event management, Organising & Execution (Trade Shows)
Social Media promotion (Youtube, Facebook, Twitter, LinkedIn & Google+) and PR coverage
Digital promotion (Email campaigns and website development)
Media selection, artwork suggestion and Print advertisement (Industrial magazines)
Collateral development (Brochures, Newsletter, Presentations, Ad Artworks, Banners)
Reports (Budgeting, ROI & Marketing lead stats)

Asst. Marketing Manager (MarCom, Event & Digital)
Jan 2015 to Feb 2016
Company Name : Gala Precision Engineering
Company Profile : Is an emerging engineering company manufacturing industrial Disc spring & assemblies and industrial washing & cleaning machineries.
Job Profile :
Marketing communication, Event Management & Online promotion
Responsible for Industrial marketing & brand promotion, identifying new market opportunities and exploration, execution of MarCom and BTL activities.
Event management, Organising & Execution (Trade Shows & Seminars)
Media selection, artwork suggestion and Print advertisement (Industrial magazines)
Digital Marketing (Email campaigns and web content updating)
Trade Portal listing (Domestic as well as international trade portal)
Collateral development (Brochures, Newsletter, Presentations, Ad Artworks, Banners)
Product photo shoots (product profile & corporate branding)
Reports (Budgeting, ROI & Marketing lead stats)

Dy. Marketing Manager
Feb 2010 to Nov 2014
Company Name : Videojet Technologies (I),
Company Profile : Leading product identification equipment manufacturer for industrial marking & coding solution in printing and packaging industry.
Job Profile :
Strategic Marketing, BTL promotion, Marketing communication (MarCom), Google Paid Ad management.
Responsible for identifying right promotional mix (BTL), budgeting, executing, & monitoring marketing initiatives towards market development & brand awareness in all major verticals.
Event management, Organising & Execution (Trade show / Road Show / Product Launch).
Vertical & Visibility Marketing.
Digital Marketing (PPC / Email Campaigns/Web content update).
Tele Lead Generation (TLG).
Sales Force training and implementation.
Media Selection, Artwork Suggestion and Print Advertisement (Industrial magazines).
Marketing Collaterals Development & Sales Support.
Vendors Development and Management.
Communication - Latest market updates and upcoming projects.
Report – Marketing Budget, Marketing Visibility & Marketing ROI.

Business Development Executive
May 2009 to Jan 2010
Company Name : Infosign System Pvt Ltd
Company Profile : Sales & developing business by identifying new customer from Mumbai region and promote to install signage systems in their facility. Generate revenue from existing account as well as identify new business potential & develop new market.
Job Profile :
Meet senior engineers, maintenance head & nurture business relations.
Initial company presentation to the client, based on customer requirement.
Suggesting better branding options though site survey observation, photo adaptation & analysis.
Coordinating with in-house creative team and outsource fabrication team.
Presenting final signage design & placement.
Presenting dummy sample, quotation & negotiation on final project cost.
Follow up with the existing clients for additional business, also increasing clientele.

Professional Enhancement
Participated in Change Management (2019) to improvise development skills.
Participated in President Kaizen - Digital Marketing, Bangalore (2011) to startup and explore digital marketing opportunities in India.
Participated in President Kaizen - Tele-lead generation, Mumbai (2013) to remove complexity in tele lead process and boost high quality tele leads to sales team for quick conversion.
Participated in Kaizen - Vertical Marketing, Mumbai (2013) to understand market insight and prepare strategies & implementation plans. Understand our core strength area in Verticals, working on the same and develop new vertical market penetration strategies.
Participated in Marketing PSP (Problem Solving Process) workshop, Mumbai 2013 to understand, analyses and explore strategic solutions for marketing incremental revenue gap.

Synopsis
Dedicated marketing professional offering 10 years of total experience in Marketing and promotional sales for attainment of periodical targets with a view to optimize revenue.
Marketing Manager having responsibilities of Marketing budget, Communication, Creative development and advertisement in Automotive product business.
Marketing Manager with 2.6 years of B2B marketing experience in strategic planning, budgeting & execution of B2B marketing in printing business.
Asst Marketing Manager with 1.02 years of B2B industrial marketing experience in industrial components & heavy machineries.
Deputy Marketing Manager with 4.09 year of B2B Marketing experience in printing industry. Planning, Execution & Evaluation of Industrial Marketing & Sales initiatives.
Business Development Executive with 0.8 Years of Sales & Marketing Experience in Industrial Signage system business.
Overall having rich experience in various aspects of marketing mix., such as Product Promotion, Event Management, Product Launch, MarCom, Digital Marketing, Advertisement, Media collaterals, Vendor Management and Sales.
Having strong network of vendors & agencies for managing various marketing initiatives. Create & sustain brand visibility and positioning through Distributors & OEM network.
Proficient with marketing tool such as Google Adword & Google Analytics, MARKETO, MailChimp, Netcore, Basecamp, Databank, as well as Sales Force CRM and well versed with Microsoft Office Suite (Word, PowerPoint and Excel)

Future Goals

Seeking assignment at respective position with a value driven organisation in the areas of marketing & Sales, to get ample growth opportunities and learning environment to enhance my career while making optimum utilization of skills.

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