• Gender: Male
• Age: 44
• Designation: Manager
• Highest Education Level: Masters - Degree
• Notice Period: 30  Days
• Work Experience: 17.8 Year(s)

Education

M.B.A With Marketing Management as a Specialization, From Pune University in 2006

B.Com From North Maharashtra University, Jalgoan in 2003

Higher Diploma in Software Engineering (H.D.S.E) From A.P.T.E.C.H Computer Education, Pune 2 Years

Skill Sets

Profile Summary:
I have over 9 years of experience in Sales & Marketing various segments like Consumer Durable and FMCG-OTC and instrumental in launching new brands and setting up distribution.
I am responsible for Integrated Marketing Communications, Budgeting, and ATL & BTL activities, Outdoor Advertising, Media planning, selecting, buying and coordinating with media agency, Visibility, Trade Marketing inputs and Performance of the brand portfolio.
Study in cross vertical function for analyzing and improving operational challenges like Technology Transfer, Quality by design, Brand Competencies, supply chain management excellence

Work Experience

Assistant Brand Manager (ABM), South Asia
Since Jan 2010
Company Profile: Leading manufacturer of muscle relaxant
Job Profile:
Strategic formulation, development and implement brand and marketing related strategies to build consumer preference and drive volumes and value growth through various ground level activities.
Taking care of the sales & Marketing operations and implementing strategies as a part of brand building and market development efforts.
Increase the product basket trough launching the new products.
Handling ATL/BTL activities – New TVC Concepts, media planning & buying and coordinating with media agency, PR.
Handling the A&SP budget for Rs. 10 Cr. and managing the media mix with TV, Radio, print and digital Launch and planning of two new campaigns
Closely work with creative design team for new/existing products artwork designing and any other creative work.
Developing Visibility Concepts & Elements (POP) for GT & MT and monitoring through-put.
Working closely with distribution or trade partners to obtain relevant information about category and competitor brand performance, consumer feedback etc.
Monitoring brand growth on a monthly basis and generated sale and brand profitability reports
Managing Brand/NPD launch conferences and formalizing detailed market launch plan.
A vital link between Hawpar Management & business partners for domestic as well international business on day to day basis for market feedback and providing a required support to boost sales and launch new products.
Coordinating regular meeting with channel partners brand team and preparing regular MSR, fortnightly and monthly reports outlining the brands performance to the management.
Blueprint strategy to increase Share of wallet for Global Brands and strong Regional Brands
Ensure all marketing activities comply with developed annual budgets, quarterly forecast and monthly demand plans and reporting results of department.
Executed extensive research and development work for the travel pack Rs. 15 pack for 3 Ml Red.

Territory Sales Officer
Aug 2008 To Jan 2010
Company Profile: Leading manufacturer of crockery
Job Profile:
Handling Dealer Network, Modern Trade and Corporate sales.
To generate business for the company through sales planning & achieving mutually agreed sales, collection & distribution targets.
Dealing in institutional sales/B2B sales of household products range.
Primary and secondary target achievement of the Mumbai area.
Month wise business forecasting, bench marking the previous year and achieving all revenue targets and objectives in-line with the area business.
Maintaining reports on business & individual performance, formulating objectives and gathering adequate information about market and industry.
Increasing market reach in the region by identifying market gaps, competitor’s information & planning strategies to the management for increased the sales.
Liaise with the Marketing team to ensure that adequate marketing support by way of merchandising and promotions is available in the region in order to provide brand visibility and promote sales in the region.
Signed a strategic alliance agreement with key Modern Retail (MT) outlets like the Reliance Retail, House-full Retail which contributed to almost 20% of the turnover.
Expand the distributor infrastructure and appoint new partners in untapped markets.
Competitor analysis

Sales Executive
May 2006 To July 2008
Company Name: Hamilton Houseware Pvt.Ltd
Job Profile:
Handling Modern Trade and Corporate sales.
To generate business for the company through sales planning & achieving mutually agreed sales targets.
Co-ordinate and follow up with the storehouse supervisor to ensure that adequate inventory stock of product is maintained for the Region in order to meet the sales delivery schedules and provide the distributors with superior levels of service and meet the needs of the customer.
Increasing market reach in the region by identifying market gaps, competitor’s information & Planning strategies to the management for increased the sales
Liaise with the Marketing team to ensure that adequate marketing support by way of merchandising and promotions is available in the region in order to provide brand visibility and promote sales in the region.
Competitor analysis

Future Goals

Seeking A Position To Adorn My Career In An Organization, Which Can Help To Explore And Express My Potential And Thus I Will Grow In The Provided Situation With The Utmost Dedication And Commitment.