Ref. No. : CA - 37561 - (Marketing Sales Service - Plastics Products – with 21.9 years in Plastic Industry)

Education

Masters in Business Administration (M.B.A) From Guruvayurappan Institute of management, Year 2001-2003

Bachelors in Computer Application From S.H.College Year 1997-2001

Pre-Degree From S.S.V College , Cochin, Kerala, India Mahatma Gandhi University Year1995 1997

Skill Sets

EXPERTISE
Sales team supervision
Territory management
Key account management
New account development
Relationship building
Complex negotiations
Presentations & Proposals
Closing strategies
Sales training
Lead qualification
MS Office & Excel
MS PowerPoint Presentations

Work Experience

Freelance- Business Development
From : September 2023 to till date
Company Profile : Manufacturer of Paper Bags with Handle, SOS Bags, Textile Bags. Corrugated Boxes, Bakery Boxes, A4 & A5 Paper, Jute Bags, Mono Cartons, Corrugated Boxes, Compostable Packaging.

Job Profile :
Vendor Development, New Specification Development, New Client Development, All other related for Product & Packaging development.
Accomplishments Able to ship the First Export order in the month of December 2023 for Printed Paper Bags worth 1 Cr for an American Client

General Manager
From : June 2023- August 2023
Company Profile : Marketing house for plastics, packaging, aluminium, paper & telecom industry.

Job Profile :
Responsible to establish & develop new business for south zone.
Reporting to Managing Director.

Assistant General Manager
From : September 2021 To May 2023
Company Profile : DCGPAC

Job Profile :
Responsible to establish & develop new business for south zone with an added responsibility of building & managing south business team.
Reporting to CEO& Founder
New client acquisitions and customer relationship management. Leading and maintaining sales team.
Sales training. Retention of clients. P & L management.
Accomplishments Able to develop 20 lakh business revenue for month of December 2021. Adding 3 new clients for south region in FMCG, Cosmetic & Beauty Care segments. POSM Solutions worth 45 Lakhs for 3M, Curefit, Chai Point .

Senior Sales Manager
From : November 2020- August 2021
Company Profile : Manipal Technologies Limited

Job Profile :
Primary responsibility is to define strategies that will contribute to growing the top line for region driving innovation, value engineering projects for our clients. Stabilise and grow new &existing accounts and define, implement, and execute strategy to acquire net new business.
Proactively identify market trends and liaison with delivery teams to build service capabilities tailored to individual customers, markets, domains, verticals, technology platforms, etc.
Define best practices in client relationship management and ensure uncompromising quality levels are met in Print/Processing /Delivery.
Strengthen profitability of entire professional services strategic business unit and create opportunities for Breoss to expand service lines and scope of business P & L Management.
Accomplishments Added 4 new clients with a revenue generation of 12 Lakh January 2021-march 2021 for A4 Size Paper Reams. POSM QR Stickers and Acrylic Stand for Paytam, Bharape worth 32 Lakhs.

September 2018 October 2020
From : September 2018 October 2020
Company Profile : Bizongo India

Job Profile : Developing & maintaining healthy business relations with major clientele-AMAZON
Sustaining existing business portfolio & managing supply chain, ensuring timely distribution; monitoring availability of stock, making appropriate arrangements to ensure on time deliveries.
Promoting and handling of plastic packaging solutions, providing Solutions for Capex Requirements / Design & Development to AMAZON different Entities.
As the business started for Amazon in south region from June 2018 , was responsible to Increased revenue from existing SKUS and new development which resulted in increase in revenue share from 6 Lakhs in June 2018 to 36 Lakhs in December 2018 .
New client acquisitions and relationship Management. Leading and maintaining sales team. P & L management.
Accomplishments Able to get the First Export order for Bizongo - Amazon Dubai counterpart ,worth of 15 Lakhs Sales Revenue Manage to retain churned clients in a span of 8 months who contributed an increase of 13% of the total sales volume. Value engineering projects with Flipkart,Amazon, Amazon Egypt which resulted in a progressive savings in packgining front.
New projects in FMCG segments with Hebanaro for corrugation boxes with customized inner partitions.

Regional Sales Manager
From : October 2011- August 2018
Company Profile : Rose Plastic India

Job Profile :
Overseeing all Domestic and MNC Key Accounts related to Rose Plastic- Pan India. Handling and supporting a team of 3 Persons in New Sales Development/Existing Customer Handling Etc- Pan India. Direct reporting of 4 people who are into Sales and 2 Inside Sales, who is responsible new client development, key account management, lead generation etc in their respective regions. Increasing the customer base and thus generating revenue growth and develop suitable marketing plans while Interacting with existing customers and providing necessary services and retaining them. Handling the existing key accounts such as Emuge, Seco, Forbes, Kennametal, Rewdale, GW Precision, Mectron, MMC Hard-metal etc.
Promoting and handling sales of plastic packaging solutions to various OEMs of Automobile Industry, Cutting Tool Industry, Medical Industry etc Pan India. Conceptualising, Developing and Implementing new and innovative marketing strategies for all products.
Formulation of New Pricing Strategies. Identified resource requirements and assigned responsibilities to different sales staff through proper coordination.
Helping in resolving critical issues related to sales, and escalated important matters to upper management.
Prepared client surveys for sales projects Evaluated several areas of improvements in current sales techniques. Co-ordinate with the plants from
raw material planning to the execution of the orders.
Involved in development of new applications / structures / products that gives value addition to the customer as well as the company. Monitoring competitor activities and devise effective counter measures.
Identifying, qualifying and pursuing business opportunities through market surveys and mapping as per targeted plans as well as through lead generation.
Initiating and developing relationships with key decision makers in corporate for business development. Assessing requirements & conducting negotiations for delivering need based products to Key Clients.
Ensuring speedy resolution of queries & grievances to maximize client satisfaction levels. Increasing the customer base and thus generating revenue growth and develop suitable marketing plans while Interacting with existing customers and providing necessary services and retaining them
Communicated with clients and merchants to improve and develop business relationships cordially, in addition to maintaining constant follow-up on their feedback. Reviewed entire inventory lists on a daily basis to keep track of inventory flow.
Identified resource requirements and assigned responsibilities to different sales staff through proper coordination.
Prepared client surveys for sales projects Evaluated several areas of improvements in current sales techniques. Controlling payment and outstanding, C form Collection.
Conducts training programs to educate sales professionals regarding products and programs. Represented the firm at sales shows and exhibitions. Handling the Imports of Packing products from China and Germany along with the Import Team in Providing MRP Based Pricing based CVD Calculations, Custom Clearances, etc.
Accomplishments Significant contribution by increasing in sales growth by getting in new business developments and also increasing in sales growth
of existing key client accounts Creating a new customer segment in medical industry and Dental Industry in Indian market.
New Packing Concepts for Individual Cigarate Packing for Godfrey Philips, Mumbai. New Product Developments for Mistubushi Hard Metal, Tokyo for Packing Inserts with Foam partitions. New Product line packing for Dental Handpiece with 2 layer EPE foam from Mectron, Italy. New Packing Concepts in Liquor Industry-Wine Packing for Sula Wines,Nashik

Executive Manage
From : September 2007 October 2011
Company Profile : Flexible Laminate

Job Profile :
Analyzing business potential & executing strategies to drive sales augment turnover and achieve desired targets Handling Southern territory and Responsible for all activities related to Industrial Marketing of Flexible Laminates and Labels. Responsible for handling Existing key accounts like UNIBIC, TERUMO PENPOL ,TATA COFFEE and development of new accounts like COFFEE DAY,3M,ETC
Controlling payment and outstanding. Involved in development of new applications / structures / products that gives value addition to the customer as well as the company. Monitoring competitor activities and devise effective counter measures. Identifying, qualifying and pursuing business opportunities through market surveys and mapping as per targeted plans as well as through lead generation. Initiating and developing relationships with key decision makers in Corporate for business development. Assessing requirements & conducting negotiations for delivering need based products to Key Clients. Ensuring speedy resolution of queries & grievances to maximize client satisfaction levels. Maintaining excellent relations with clients to generate revenues for further business. Ensuring continuous interaction with the customer to make sure that areas of concerns are worked as per Service levels. Explore revenue enhancing opportunities through implementation of effective Marketing and product development and pricing
strategies. Providing customer service in order to increase client satisfaction, program growth and new product introductions. Monitoring client relationship and program performance to meet and exceed client goals.
Accomplishments Significant contribution by increasing in sales growth by getting in new business developments and also increasing in sales growth
of existing key client accounts. Promoted as Executive Manager in a span of 3 years. Significant Breakthrough in Tata Coffee by providing them a new product structures for their export segments. Significant contribution for developing new product structures in snack food business. Development of Single Layer Poly Based Packing Structures for Bella Baby Diapers. Significant contribution for developing new product structures in instant tea business.

Executive Officer
From : May 2003-August 2007
Company Profile : Huhtamaki-Paper Products Ltd

Job Profile : Responsible for handling key accounts like HLL, ITC, 3M, Tata Tea, Tetley. Responsible for all activities related to Industrial Marketing of Flexible Laminates and Labels. Handling territory coverage, sourcing market information, develop relationship with customers and provide support in pricing & Technical matters. Explore revenue enhancing opportunities through implementation of effective Marketing and product development and pricing strategies.
Customer relationship management. Job Also including avoiding the Churns of the customers. Preparing annual sales budget and presentation.
Controlling payment and outstanding. Co-ordinate with the plants from raw material planning to the execution of the orders. Understanding the needs of the various market segments to create niche market for flexible packaging. Involved in development of new applications / structures / products that gives value addition to the customer as well as the company. Interacting with customers brand team for new developments and also involved in market research with them to understand the current market scenario about their products. Strengthen business in the chosen sectors through building relationships.
Developed & maintained healthy business relations with major clientele. Involved in planning and managing medium-sized business customers.
Accomplishments Joined as senior sales executive in the junior management level and been promoted as Executive officer within a span of one year
six months time. Efficiently achieved the sales targets. As able to generate High Revenue from 3 corporate Customer Segments and was able to covert back 4 Churned Consumers within 8 months time

Profile Snapshot Masters in Business Administration with experience in Sales & Marketing, Business Development, Key Account
Management and Team Management. Possess keen interest in Logistics, Export & Import and SCM Operations. Extensive experience in exploring and developing new markets, accelerating growth & achieving desired sales goals. Hands on experience in marketing a wide range of Products and achieving business targets. Proficient in managing sales operations, building relationships with clients & achieving desired goals. Proficient in grasping new technical concepts and utilizing them in an effective manner. Possess excellent communication, interpersonal, analytical and negotiation skills.
Areas of Expertise
Sales & Marketing/ Business Development Managing the sales and marketing operations for increasing sales growth
Conducting detailed market study to analyze the latest market trends and tracking competitor activities Developing marketing plans designed to assure achievement of agreed to volume, market share and profit objectives Implementing strategies for acquiring business from clients and effectively using the potential of existing accounts
Key Account Management Identifying prospective clients in the assigned territories, generating business from the existing clientele, thereby achieving business targets Building & maintaining healthy business relations with corporate & institutional clients, maximising customer satisfaction by meeting service & delivery norms
Logistics/ SCM
Coordination with transporters and other external agencies to achieve seamless & cost-effective transport solutions. Coordinating with cost effective transporters for seamless & timely pickup and delivery of orders.
Team Management Leading, training & monitoring the performance of team members to ensure efficiency in sales operations Conducting meetings for setting up sales objectives and designing or streamlining processes to ensure smooth functioning

Future Goals

Scaling new heights of success with hard work & dedication and leaving a mark of excellence on every step; aiming for assignments which involve analytical capabilities and professional growth in Sales & Marketing, Planning and Operations, Profit Centre Management, Business Development in Service / IT /Manufacturing Industry.

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