Ref. No. : CA - 18865 - (Marketing Sales Service - Plastic Raw Materials – with 22.8 years in Plastic Industry)

Education

Post Graduate Diploma in Business Administration (Marketing) From K. J. Somaiya Institute of Management Studies and Research, Mumbai in 2000 To 2002 With 65%

Bachelor of Engineering (Electronics and Telecom) Amravati University in 1996 To 2000 With 72%

H.S.C. From C.B.S.E. Board in 1995 To 1996 With 74%

S.S.C. From C.B.S.E. Board in 1993 To 1994 With 77%

Skill Sets

BE + MBA (Marketing) with about 14 years’ experience in various sales domains (Channel Sales, B2B, Key Account Management & Project Sales)
Expertise in Product Entry Strategy, Sales Operations and Business Development
Industry exposure includes Plastic Films & Sheets, Building Materials (Interior & Exterior), Labels & Specialty Printing.
Geographies Handled: India
Extensive experience in working with multi-cultural and multi-location teams across the globe

Work Experience

Regional Sales Manager – South, Modular Switches & Home Automation Business
Since May 2015
Company Profile: Manufacturer of Lighting Products & Switches
Job Profile:
Lead & grow the Retail and Projects Sales of North-West® Switches in South India (AP, Telangana, Karnataka, Tamilnadu & Kerala). Manage the P&L for the region.
Manage a 20 member strong sales team comprising of Area Managers, Business Development Managers, Project Sales Executives & Retail Sales Executives.
Ensure sales growth in all product lines – Switches & Accessories, Home Security and Home Automation products, Safety Devices (MCBs & DBs, Isolators, RCCBs).
Drive the teams focus on high margin & high ticket-size products like Video Door Phones & Lighting Control Systems for better realizations.
Guide the Project sales team to work closely with Architects, Builders, Electrical contractors & Consultants to get product approvals and close business.
Work with Retail sales team to build network with multi-brand retailers while closing secondary sales. Ensure proper implementation of schemes for retail segment.
Co-ordinate with Marketing Communications team for proper in-store branding & participation in trade events.
Close co-ordination with production & SCM teams to ensure timely order fulfillment.
Achievements:
Restored the business back on growth path with 20%+ growth for FY15-16.
Established the sales rigor & reporting ethic in the region to maximize results from the teams’ efforts.
Got the product approved by key specifiers & established usage by large players in real estate sector, government institutions.
Expanded the penetration in A-Class towns & reach to B & C class towns across South India by establishing over 20 new channel partners.

Sales Manager – Indian Subcontinent, Plastic Film / Sheet Products
June 2009 To January 2015
Company Profile: Into the production of Performance and Industrial Coatings, Optical Monomers, Silica and Specialty Materials, Glass & Fiber Glass.
Job Profile:
Responsible for Sales and Business Development function for the product-line across India. Handling premium product line used globally for Smart Cards & RFID, Security Documents, Labels & In-Mold Labeling, Specialty Printing and Membrane applications.
Responsible for devising entry strategy & go-to-market road map in order to set up the business in South Asia.
Maximize sales volume, margin & customer satisfaction in the assigned territory of India.
Improve product mix with a focus on new products for better margins.
Develop product and brand awareness road map - identifying avenues and participating in industry trade shows, conferences, organizing customer road shows and advertising in trade journals.
Set up Channel Partners in India, Sri Lanka, Bangladesh and Nepal to maximize geographical reach.
Drive product specification in various Government, Public and Private sector projects.
Develop strategic accounts; execute contracts and effectively co-ordinate internally to ensure the highest levels of customer service.
Co-ordinate with overseas R&D, Technical Service & plant for product specifications & certifications.
Co-ordinate with Logistics and Customer Service department for timely order fulfillment.
Achievements:
Built the business from scratch by deploying appropriate channel partners & concept selling with end-users & customers.
Established specifications in e-governance projects with a business potential of USD 4 Million+ sales over 3 years.
Got the product approved & established usage by key players in the Labels, Smart Cards & RFID industries in India.
Ideated specifications for a new product & convinced top management, global product development and R&D teams to develop it for the Indian market.
Instituted tie-ups with 3 global players by participating in trade shows & industry conferences at Singapore, Malaysia and France.

Area Sales Manager-June 2005 To Dec 2006
Regional Sales Manager, North & East (Sheets & Films LEXAN®)Jan 2007 To May 2009
Company Name: Sabic Innovative Plastics (formerly GE Plastics)
Company Profile: Largest manufacturer of poly carbonate resins, sheets and films worldwide. Formerly, a part of General Electric Inc., it was acquired by Saudi Basic Industries Corp. (SABIC). SABIC is one of world’s leading manufacturers of petrochemicals, plastics, fertilizers and metals with USD 30 Billion in revenues.
Job Profile:
Drive Sales for Specialty Films & Sheets (Lexan®) SBU in North & East India, with annual business volume of USD 10 million.
Driving the team to achieve sustainable growth and product wise targets for the region.
Channel management, specifications, co-ordination with plant and product managers.
Responsible for receivables / collections.
Coordinating with the Production & SCM depts. for domestic & imported products. Managing effective stock turnaround with no inventory stuck-ups.
Supporting pan-India marketing communication activities such as brochures/ sample kits, road shows for key accounts, industry events & exhibitions.
As a representative of GE Plastics, involved actively with GE Corporate Team to pitch “One GE” concept for National Accounts
Relationship building and networking with Architects, Interior Designers, Corporate Accounts, Institutions, Consultants & Builders for product specification in various projects.
Liaison with agencies such as AAI, PWD, CPWD, DMRC, MCD, NDMC and Railways and achieve product specification in Government projects.
Working closely with various OEMs to promote and specify industrial products (Films and Sheets) to be used by their Tier-1 suppliers.
Empanel Distributors and Fabricators/Installers to enhance spread and penetration of various product lines in the market; training them on new products & applications, as well as overall dealer development activities.

Achievements:
Awarded for Outstanding Performance 2 years in a row for 2007 & 2006 from India in the Asia-Pacific Region.
Sales growth from USD 5.5 million to USD 10 million for the region between 2007 to May 09.
Specifications in Mega Projects involving leading Government & Private Companies and Specifying Agencies. Key Specifications include 60,000 Petrol Pumps All India, 48 Metro Stations in Delhi, 38 Airports all India & 2100 Bus Shelters in Delhi, Rajasthan, Haryana & Punjab.

Asst. Manager- Business Development-Apr 2003 To Nov 2004
Manager– Business Development- Dec 2004 To May 2005
Company Name: Armstrong World Ind.(I) Pvt. Ltd.
Company Profile: is a USD 4 Billion company headquartered in USA, pioneer in the field of False Ceilings, Vinyl Floorings, Carpets and Wood Floorings with products for residential and commercial applications. It is the market leader in India as well as across the world.
Job Profile:
Managing the existing distributor and dealer network, and identification and appointment of new distributors and dealers in the assigned territory.
To ensure that the distributors and dealers are adequately stocked as per the movement of the products in the market.
Relationship Management with the retailers in the industry to create the push from their end as well as for the implementation of promotional activities of the company.
Relationship Management with the given client base (Architects, Project Maintenance Contractors, Builders and Contractors)
Identifying and developing newer territories.
Networking with the players in the associated industry as a part of business intelligence and acquiring market information.

Achievements:
Developed the territories of Nasik and Aurangabad as potential markets and established Channel network.
Sales target achievement of 120% + for Year 2003 and 2004
Member of “Achievers’ Team” sent by the company to attend Advance Product Training in SHANGHAI and HONG KONG

Sr. Marketing Executive – Corporate Sales
Sep 2002 To Mar 2003
Company Name: Zenith Computers Ltd.
Job Profile:
Handling corporate accounts and business development for the assigned territory.
Identifying new projects / clients and generating sales.

Future Goals

Be + Mba (Marketing) With About 14 Years’ Experience In Various Sales Domains (Channel Sales, B2b, Key Account Management & Project Sales)

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