Pursuing Diploma in Mechanical Engineering, From EIILM University.
MBA in Marketing, From Punjab Technical University, in 2002
Bachelor of Science in Medical, Punjab University, in 2000.
CORE COMPETENCIES
Direct Marketing
Dealer Development
Marketing Strategies & Campaigns
Product penetration
Tie-ups with banks
Product Positioning & Branding
Budgeting/ Forecasting•Proactive
Good Communication Skills
Creative Team Leadership
Competitive/Strategic Planning
Over 13years experience driving strategic growth and product visibility for leading corporate organizations. Highly competitive, passionate, persuasive and articulate, able to achieve results others believed to be impossible.
Area Business Manager
Since Aug 2012
Company Profile: Leading manufacturer of heavy vehicles, tractors, farm equipment
Job Profile:
Ensuring viable distribution network by appointing dealer, associate dealers and authorized service centers for appropriate market coverage.
Providing feedback to Head Office on the product performance, competitor activities and latest trends in the market for helping in evolving competitive strategy.
Generation of sales and collection of dues in the assigned territory and undertake developmental processes to support long-term sales growth.
Conducting training programs for Dealer and Sales Personals / Dealers to become more effective in selling and prospecting and giving feed back to the senior management on Dealer.
Organizing promotional campaigns for our products and looking for their smooth functioning.
Forecasting sales in the assigned territory (both in terms of volume and models required) so as to match supply as per demand, ensuring control on inventory and ensure billing.
Maintain Dealer funding & ensure collection of dues as per the targets,
Ensure availability of trained manpower in adequate quantity at dealerships.
Examine ratings, research data, and market share information and analyze programming features of station vs. competition to insure sales plans are effective and strategic.
Achievements:
Appointed New Dealers in the Territory of Abohar(PB), Ferozepur (PB), Bathinda(PB), Zira(PB) , Faridkot(PB) Dubwali (HRY), Swaimadhopur (Malarna )(RAJ), Tonk(RAJ) , and in ITL appointed dealer inJhajjar(HRY) and Bahadurgarh(HRY). Appointed one authorized service centers (Customer contact point) inKhandar (SAWAIMADHOPUR) and one sub-dealer Nandoti(Karauli).
Promote Powertrac series in south Punjab. Achieved ever highest sales volumes.
Successfully promoted XP and Classic series.
Assistant Manager
2010 to 2012
Company Profile: Manufacturers of tractors
Job Profile:
Achievements:
Appointed New Dealers in the Territory of Jhajjar and Bahadurgarhalso revive HellyMandi (Gurgaon) and Nilokheri (Karnal) dealers.
Appointed 2 authorized service centers (customer contact points) in Jhajjar and 1 in Karnal
Achieved yearly targets by 130%and got second position in Haryana and 31st position in India in year 2011-2012.
Promoted special schemes models like Di-35 CG and Rx-60 MM Super in Jhajjar belt and sold highest number of these tractors in Haryana in year 2011/12.
Successfully installed and run project Operation Vijay.
Tie-up with Gurgaon Gramin Bank for fast retailing.
Assistant Sales Manager
2008 to 2010
Company Name: Aerodry Plastic Automation Pvt. Ltd.
Achievements:
Able to increase sales by 35% from last year.
Able to increase the reach of company by starting sale in new areas.
Successfully organized Plast-India Exhibition 2009 and made joint venture with CMG Italy for Sales and technical support.
Managing Partner
2003 to 2009
working partner from Oct 2003 to Sept. 2008.
Company Name: Arora Tractors
Job Profile:
Authorized dealer Punjab Tractors Ltd (September 03- Nov06) and of ESCORTS Ltd (Dec 06 –Sept 2008). Territory of operation is Yamunanagar district.
Achievements:
Increase the market share up to 11 % in first year which was below 2%.
Second year increased up to 13 % & third year by 14%.
Marketing Manager
2002 to 2003
Company Name: DKDBL-Franchise of Pepsico India Limited
Job Profile:
Involved in making arrangements for events (exhibitions, conferences, customer visits, advertising etc.). Looking after all the sales promotional activities including function organizations, sales promotional schemes.
Heading all other departments including refrigeration, Glow sign, Fountain machine, Wall painting.
Lead a staff of 8-9, including art directors, media buyers, account coordinators and billing.
Experienced in marketing, public relations, partnership building and product management.
Demonstrated success record in:
Branding, managing and positioning product lines.
Distilling value, overcoming objections and securing hard to close deals.
Experienced with both dealershipas a dealer and direct sales strategies as a company executive.
Designing creative product marketing campaigns targeted at traditional and innovative like organizing Kisan Ghoshthi, Customer Meets, New Product Launching, Service Camps& Camps with OEMs, Demonstrations, Product Installations, Product Penetration, Loan Mela etc. .
Motivating staff to peak performance levels.
Leading corporate organizations. Highly competitive, passionate, persuasive and articulate, able to achieve results others believed to be impossible.
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