Ref. No. : CA - 15807 - (Marketing Sales Service - Plastics Products – with 11.9 years in Plastic Industry)

Education

M.B.A (Mktg) From IPM LKO in 1990

P.G Diploma (Comp) From ICS LKO in 1988

B.Sc. From  Lucknow in  1986

Skill Sets

? A dynamic professional with 18 years’ rich experience in Business Development, New Market Development, Channel Management, Key Account Management, Product Management.
? Proven abilities in implementing marketing strategies to augment business, develop new markets, promote products for business excellence.
? Demonstrated competence in interfacing with clients for ascertaining requirements and delivering appropriate product solutions. 
? Possess excellent interpersonal, communication and organisational skills with proven abilities leading motivated teams towards achieving organisational goals.

Work Experience

Vice President Marketing
Since July 2008 
Company Profile: is manufacturing printing inks for the packaging industry since 1998. 
Job Profile:
Company was initially to streamline all factory operations of Kanpur and Jammu and to integrate the operations of the two units so that they function as a single unit. Have mapped the complete operations of the company in flow charts, recorded KRA’s ( Key Responsibility Areas) and standardized and recorded all formats and reports. The company is in the implementation mode of those systems which I evaluate and modify by visiting every two weeks. Now all my efforts are to increase the sales of company from 230 tons to 400 tons which is the capacity of the company by way of appointing at least one distributor in a state and promoting its sales to convertors. The company is in expansion mode and by 2010 my vision is to achieve sales of 1000 tons per month.

Vice President Marketing
Feb 2006 to June 2008
Company Profile: Is into multi layer packaging films upto 5 layers and laminates for packaging of edible oil, Ghee, cheese, frozen products, nankeens, spices, paints, insulating varnishes and numerous other industrial applications with a client base throughout India and Exports.
Job Profile: 
To increase the profitability of the company
Assignment given to develop the 5 Layer Market of Punjab and West
To develop the Laminate market  from current 10 tons per month to 100 tons per month.
Developed the PUNJAB region from 10 Tons to 25 tons per month with regular visits to the region.
Developed the WEST region from 05 Tons to 15 tons per month with regular visits to the region and revival of old contacts.
Brought the order level of laminates to 50 tons per month which is the current capacity and need to energize our fourth extrusion line to attain another 50 tons.
Control the entire MIS of the company.
Functioning as deptt head for Marketing.
Formulation of pricing policy and overall targets for the company.
Improved cash-flows by bringing the no of days of outstanding from 60 days to 42 days.
Increased the average selling price of 5 layer and 3 layer films.

Executive Manager - Films Div
Jan 2003 to Jan 2006
Company Name: Flex Industries Limited 
Company Profile: Producers of Polyester, BOPP and CPP films,  BOPET approx 4000 Tons per months, BOPP: 3000 Tons per months and CPP film: 500 Tons per month. The current turnover of this company is Rs.1100 Crores.
Job Profile:
Responsible for sales & marketing of all types BOPP films (Printlam, Converting and Tape) in the northern region including Delhi through distributors & developing new markets. Handled the Western India market for Converting grades of BOPP through converters.

Achievements:
Successfully generated additional sales of approx. 150 tons of BOPP films per month.
Generated sales of approximately 50 tons for ‘Printlam films’.
Contributed 25% to the overall sales figure.
Distinction of augmenting business from Parle Biscuits Ltd.

Sales Manager
Nov 1995 to Jan 2003
Company Name: Hitkari industries Ltd 
Company Profile: Is into multi layer packaging films upto 5 layers and laminates for packaging of edible oil, Ghee, cheese, frozen products, nankeens, spices, paints, insulating varnishes and numerous other industrial applications with a client base throughout India and Exports.
Joined as Assistant Manager (Sales), promoted as Regional Sales Manager in 1998 and Sales Manager in 2000.
Job Profile: 
Responsible for sales & Marketing, new product development in India & Nepal

Achievements:
Successfully handled key accounts like HLL, ITC, Godrej, Nddb, Balsara Hygiene, Asian Paints, Dr. Beck & Co, Esab, Etc.
Steered the sales of approx 55 tons directly and approx 135 tons through sales tam.
Recognized for contributing 80 % to the total sales.

Marketing Executive
Aug 1993 to Nov 1995
Company Name: Gujarat Fluorochemicals Ltd
Company Profile: Company’s product profile includes Refrigerant Gases, Propellants and Foaming Agents. Looking after the sales in the region of South Delhi, M.P., and Rajasthan mainly through distributor network.
Job Profile: 
Sales & Marketing through distributor network, managing a Sales Force of two executives and three officers. Liaison with other branch heads for MIS preparation.

Achievements:
Bagged orders from OEM’s viz. M/s Fedders Lloyd, M/S Kirloskar Pneumatic Co. Ltd., M/S Orient Factor etc and various government parties.
Spearheaded the sales increase of approximately of 15 tons with an average value of Rs 150.00 per Kg.
Contributed to 20% of the total sales growth.

Technical Sales Representative 
Sep 1990 to Aug 1993 
Company Name: Berger Paints India Ltd
Job Profile:
Responsible for Interaction with consultant for paint specifications, conducting trials on site for clients education of paints and helping them to improve upon their paint specification.
Initiated business from Bhakra Beas Management Board, Shriram Fertilizers, Chambal Fertilizers through Snam Projetty.

Areas of Expertise:
Business Development:
Conceptualize & execute strategies to achieve pre-set targets and ensure profitability.
Manage lead generation, track information of new / potential projects.
Monitor competition and devise effective counter strategies.

New Market Development:
Identify & explore new markets, tap profitable business opportunities.
Collate market intelligence reports to devise key entry strategies to penetrate new markets.

Channel Management:
Direct the development of new Dealers to enhance market reach.
Guide and train channel staff to enable achievement of sales and revenue targets.

Key Account Management:
Interface with key influences among Corporate, Govt. Depts. for ascertaining requirements.
Develop techno commercial offers, conduct negotiations, monitor order execution & payments 
Ensure speedy resolution of queries, maintain excellent relations with key clients to generate avenues for additional business.

Future Goals

Seeking assignments in Sales & Marketing, Business Development, Channel Sales, New Market Development with growth oriented organization.

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