Ref. No. : JA - 7488 - GM / Director - Sales – Marketing Sales Service - Plastics Products at Plastemart Jobs, Mumbai

Job Description

Marketing Strategy:-
Work With Marketing To Plan And Formulate The Marketing And Sales Policies, Objectives And Initiatives.
Work With The Marketing Team On Market Segmentation And Segment Prioritisation For Creating Direct Marketing Campaigns For Lead Generation, Demand Generation From The Priority Segments.
To Understand The Level Of Competition In Different Markets And Do A Competitive Analysis To Enable Formulation Of Strategies To Counter Them
Represent our Brand And Drive Strategies To Increase Product Awareness By Observing The Market,competitors, And Industry Trends

Sales Planning & Forecasting:-
Formulate Annual Sales & Marketing Business Plan At A Company Level
Establish Both Annual And Monthly Sales Objectives As Per The Company's Business Plan For Each Product Line And Customer Segments
Use Sales Forecasting & Strategic Planning To Ensure The Sales And Profitability Of Products
Conceptualize & Implement Business Strategies With A View To Penetrate New Markets

Market Intelligence:-
Keep Abreast Regarding New Developments Through Various Research And Marketing Tools To Have A Thorough Grip On Competitor Information, Customer Preferences And New Trends
Provide Inputs To The Design Team On Products So That They Can Incorporate The Same
Track Domestic And International Market Trends And Dynamics With Respect To Machine Suppliers / Vendors For Advocacy Of our Products To New Customers

Working Capital Management And Gross Margins:-
Follow Up With The Sales Team To Monitor Dealer Wise Payment Performance And To Ensure That No.of Days Are Not Exceeding Than The Prescribed Limit
Account Recievables - Maintain All Accounts Recievables Within Prescribed Limits And Norms
Analysis Of Ageing Stocks And Their Liquidation Planning And Execution
Analysis Of Product Mix And Product Wise Contribution To Maintain The Gross Margin

Analytics / Mis:-
Design And Implement The Daily / Weekly / Monthly / Quarterly Mis For Each Product Line Review The Sales Team Periodically And Ensure Corrective Action At All Levels
Submit Mis As Per Agreed Format To The Leadership Team. Share The Insights, Trends And Actions Planned With Each Report. Discuss Possible Opportunities And Risk Factors With The Leadership Team

Operational Excellence:-
Constantly Review Productline Performance To Determine Progress And Status In Attaining Objectives, And Revise Objectives And Plan In Accordance With Current Conditions
Manage Operational Cost; Streamline Supply Chain For Improved Efficiency While Maintaining Service/product Quality
Ensure The Proper Performance Of Sales Team Through Training, Incentives And Motivation
Ensure Comprehensive Training Of Sales Staff With Joint Model Calls, Coaching Calls And Skill Building
Responsible For Management Of Sales Operations, Allocate Resources And Identify Cost Per Call Ensuring Optimum Utilization Of Resources
Monitor The Health Of Individual Distributor In Terms Of Sales And Payment Cycle

Network Expansion/new Intiatives :-
Plan The Expansion Of Dealer Base Wherever There Is A Potential Or Gap In The Existing Set Up
Develop Area Of Operation Through Market Development. Ensures The Mapping Of Various Socio- Economic Geographies To Find Out New And Potential Locations
Build New Customer Base; Understand Customer Demands And Product/service Desires;develop/maintain Appropriate Price Points
Responsible For Allocation Of The Products To Be Offered To The Market. Also, Responsible For Monthwise Editing And Pricing Of The Line

People Management:-
Build And Manage A Best In Class Sales And Marketing Team;
Identify High Potential Team Members For Talent Development And Chart Out A Career Plan For Their Engage Team Members And Motivate Them To Demonstrate Enthusiasm, Innovation And Team Work

About Company

Manufacturers And Suppliers Of A Wide Range Of Zipper Bags And Zipper Profiles

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