Ref. No. : CA - 37518 - (Marketing Sales Service - Plastics Products – with 25.5 years in Plastic Industry)

Education

Post Graduate Diploma in Packaging Technology From IIP Year 1997-04 - 1999-06

Bachelor of Science: Chemistry (Hons) From University of Kolkata Year 1994-04 - 1997-06

Skill Sets

Client account management
Business Development
Effective leader
Sales expertise
Staff training/development
Budget development
Coaching and mentoring
Relationship building
Deadline-oriented
Consistently meet goals.
Efficient multi-tasker

Work Experience

General Manager - Sales and Marketing
From : 2018- 12 to till date
Company Profile : Manufacturer of Cream Jar, Hdpe Bottle & Shampoo Bottle

Job Profile :
Responsible for managing key customers and new business development through efficient strategy build up and market information.
Understanding customer's overall product portfolio.
Identifying customer needs and driving opportunities in line with business strategy.
Handling the key accounts and new business development.
Revenue handling is more than 200 Cr.
Regular interaction with key decision makers /brand owners / supply chain managers.
Submission of commercial proposal and negotiation.
Cross functional coordination across all levels.
Significant involvement in material resource planning / machine allocation / production planning / interaction with key suppliers.
Handling a team of Sales Managers and assisting them to meet important objectives of their various KRAs. Arrange training programs as and when required.
Monitoring to ensure the gross margin of every product as per our global guideline.
Take corrective action in case of any deviation.
Major customers include Loreal, Unilever, Procter& Gamble, Ferrero, Himalaya, Herbalife, Emami, ITC, Dabur, Marico, Perfetti Van Melle, Nestle, Beiersdorf, Sun Pharmaceuticals, Wipro & Pidilite.
Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
ACHIEVEMENTS: Awarded for exemplary performance in guiding teams to achieve sales targets and garner new businesses - "URJA 2022"

Business Lead & Commercial Manager
From : 2017-03 - 2018-09
Company Profile : Manufacturer, Trader, Supplier of Electrical and electronic, Industrial Machinery and Mechanical, Paper

Job Profile :
Responsible for SIG Combibloc entry and sustainable growth plan in India.
Understand customers overall business (competitive environment, growth strategy, productivity & profitability) & customer profiling.
Identifying customer needs and driving opportunities in line with business strategy.
Drive development of account plans jointly with the customer.
Project Management from inception to execution.
Develop multi-level, cross functional customer relationship and secure strategic alignment.
Developing long-term strategic plan and seeking out new market opportunities to develop them against competitors.
ACHIEVEMENTS
Set up the legal entity of SIG in India.
Document preparation for regulation compliance as per local law.
Office set up (SIG India HQ)
Successfully negotiated and received three filling line orders in the first year from major FMCG companies.
Installation of two high speed filling lines for one of the biggest global & one Domestic customers (Coca Cola and ITC).
Implemented improvement policies in planning, execution, and delivery thereby leading to improved productivity

Vice President National Marketing
From : 2014-11 - 2017-03
Company Profile : Jhaveri Flexo Limited

Job Profile :
Managing the Sales and Marketing function of laminates, CPP & barrier films.
Handling the key accounts and new business development
Revenue handling is more than 130 Cr (Independent)
Handling the regional establishments of North and Eastern India
Achievements:
Successfully managed & developed new business of laminates and pouches from clients like Nestle, Perfetti, Bisk Farm, Pran Group, Kishlay snacks, Gee Pee Foods, Akash
Global, PVR, Pamper Oven Fresh, Millenium Exim etc. Approximate volume will be more than 400 MT / month.
Increased the share of business by more than 50 % from existing key accounts.
Developed new business of more than 60 MT of CPP film from various converting companies.
Significant reduction of the branch expense through cost control.
Motivating the team members and employee retention

Sales Manager- Food and Beverage
From : 2009-06 - 2014-06
Company Profile : West Roc

Job Profile :
Managing the Sales and Marketing of multi-pack solution in North & Western India.
Market development through building sales and marketing strategy.
Regular meeting with key decision makers /brand owners / supply chain managers/ modern trade managers & retailers.
Concept selling through market & Consumer Insight & research (Systematic and objective information collection) & market mapping.
Submission of techno commercial proposal and negotiation that include packaging material and automation (automatic & semiautomatic).
Project Management and support (regular visit to customer Manufacturing location and educate the workers to use the multi packs).
Achievements: Successfully developed new business from clients like Pepsi, Coca -Cola, Mother Dairy, Danone, AB In Bev, Nestle and Parag Milk Foods.
Participated various MWV Asian team meetings to communicate and discuss India needs and market update.
Got an opportunity to represent MWV India during business review meetings and training sessions at China, Malaysia, Sydney, and USA.
Worked closely with MWV, US team to develop alternate packaging material for juice and alcoholic drinks and presented to potential customers across the country

AGM- Sales and Marketing
From : 2008-05 - 2009-06
Company Profile : TCPL Packaging Limited,

Job Profile :
Managing the Entire North India Operations of the company as Key Account Manager and looking after the regional establishments.
Developing new clients and ensuring an increase in share of business with existing customers.
Managing all financial transactions of the branch.
Managing the sales team
Achievements:
Successfully developed new business of more than Rs.12 Cr from clients such as GSK.
Achieved 20% growth in liquor cartons in comparison to last FY from Pernod
Ricard & Jagatjit Industries.
Share of business was increased with Nestle India.
Optimized the cost of daily branch expenses. Overall sales from North India have been significantly.
Increased and contribution of the turnover is more than 35% to the overall revenue generation of the company. Managed the team of salespersons and achieved the sales target within stretched timeline.

Regional Manager-Sales & Marketing
From : 2003-11 - 2008-05
Company Profile : Kris Flexi Packs Ltd

Job Profile :
Developing and managing the entire North & part of Eastern India business of the
Company and key account management.
Commercial submission, negotiation with customers and order finalization.
Developing new clients. Setting of Sales Target and order Projections.
Achievements: Successfully developed new business of more than Rs.12 crore from clients
Such as Dabur, Coca Cola, Frito Lays, Reckitt Benckiser, DS Foods, GSK, Pepsi, Nestle, ITC Ltd.
Major achievement was to develop PET shrink sleeve for Cherry shoeshine of Reckitt
Benckiser and later converted to a turnkey project.
Developed and commercialised preform cap sleeve for Coca Cola
Successfully executed turnkey projects for Dabur Glucose.
Collaboration with GSK and became a major supplier of shrink sleeves across the Horlicks brands.

Technical Executive
From : 1999-11 - 2003-10
Company Profile : Paharpur Industries Ltd


Future Goals

An astute professional and transformation leader with 23 years of demonstrated expertise in Business Development, Sales & Marketing and key account management. Well-equipped in figuring out how to make in –roads in a new company or category. I am a result-driven sales performer with a solid history of success in bringing new customers. Spearheaded various commercial profiles such as Business Development, Sales & Marketing, Project Management. I am Competent in conceptualising and implementing co

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