Ref. No. : CA - 29288 - (Marketing Sales Service - Plastics Products – with 13.1 years in Plastic Industry)

Education

MBA in Marketing from Mumbai University 2007.

Skill Sets

Driving strong and sustainable financial gains through leveraging corporate potential, enhancing topnotch marketing solutions, innovative branding strategies, and dynamic corporate events

Work Experience

DGM Marketing – (Marketing & Publicity Dept.)
Jan 2016 to Sept 2020
Job Profile :
Strategically develop marketing calendar and formulate marketing objectives and strategy, which align with brand objectives.
Briefing, judging and executing creative campaigns.
Developing communication strategy and activations for Properties, Briefing external agencies.
Intra department coordination (Sales / Channel Brands)
Coordinating with Programming for conceptualizing & executing brand strategies & on ground activities.
Forging barter alliances for all annual national activities of the brand.
Doing important media tie ups for the brand.
Consumer Research & Trade Marketing / Marketing Alliances.
Lead and manage the planning and execution of marketing activities across all effective and relevant mediums, including digital platforms across brands within the division.

AGM - Marketing
Mar 2013 to Dec 2015
Job Profile :
Determining marketing objectives and preparing annual budgets.
Executing marketing activities in conjunction with company’s growth plan and working out strategies to execute the plan.
Media Planning & Buying as per the Yearly/Quarterly budgets.
Lead the marketing programs for branding and lead generation. Getting marketing collaterals, advertisements developed to help the co. meet its target.
Overall responsibility of designing, running and promoting the company’s website and social media platfoms & ensuring online presence. Working closely with PR agency.
Dealing with print, online, radio and outdoor media sources for publicity.
Ensuring successful participation in exhibitions & organizing company events & activations to build brand image & thus leading to increased sales

Sr. Manager - Marketing
July 2010 to Feb 2013
Company Name : 9X Media Pvt. Ltd.
Job Profile :
Creating and executing marketing /communication campaigns across media platforms for 9XM & its clients.
Developing the Brand Solutions for 9XM Networks through customer engagement/ activation programs for various brands.
Responsible for all marketing initiatives for the 9X Media network channels.
Drive brand building strategy & initiatives across online & offline platforms to increase engagement with end consumers.
Identify & develop alternate revenue streams such as Licensing & Merchandising of 9XM characters, Events/ Brand activations, etc.
Alliances with radio, outdoor, retail & multiplex chains to co-promote our respective offerings

Sr. Manager – Marketing
Jan 2007 to June 2010
Company Name : My FM Radio 94.3 (Dainik Bhaskar)
Job Profile :
Responsible for all marketing campaigns / activities at corporate & zone / station level.
Rolling out ATL and BTL marketing activities.
Rolling out marketing campaigns & media planning / buying for MY Fm jio dil se awards Music Awards.
Working closely with programming team to ensure innovation & consumer engagement.
Building MYFM Activation brand all over India and developing key strategies for enhancing brand visibility.
Identifying suppliers and on ground promotional agencies, heading negotiations and interacting for ensuring all deliverables on time.
Maintaining and updating marketing reports on a regular basis.
Employing innovative measures to facilitate smooth execution of all activities in the station city and pan India.
Analyzing market trend, tracking competitor activities and developing counter strategies to stay competitive in the market.
Controlling all merchandise material and continuously identifying cost effective and innovate merchandise material.

Summer Training
“C.N.B.C TV 18”, Marketing Research, Mumbai.
Getting reports about channels on daily basis.
Setting up monitoring points to get daily reports

Other Qualification
Computer literate (Basics, Windows 98/XP, MS-Office).
One-year course D.C.A
Google certified program for “Digital Marketing”

Extra Curricular Activities
Organized inter & intra college’s events and seminars.
Took part in various seminars, AD Mad Show and Sports tournament in various inter college events.
Received Certificates for organizing events in College.
Organized MEGA MARKETING FAIR 2005-06 “SAMBHAV”, Vashi.
Worked as event planner for the Alumni Meet “MILAAP 2005” held at World Trade Center, Mumbai on 29th October 2005.

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