Ref. No. : CA - 16537 - (Marketing Sales Service - Plastics Products – with 39.6 years in Plastic Industry)

Education

B Sc (Chemistry)from Mumbai   




Skill Sets

Specialized  in  New  Business  Development  &  Major  Market  Expansion
Combine entrepreneurial drive with business-management skills to drive gains in revenue, market share and profit performance.
Communicate a clear, strategic sales vision, effectively training and coaching both veteran and junior sales team members 
Cultivate excellent relationships with new prospects and existing customers.
Able to turn around lagging operations and prepare companies for fast growth and profitability 
Areas of Knowledge & Expertise
Business Unit Performance
Sales ,Marketing, Operations & Financial control
New Business Development 
Strategic Planning 
Key Account Management 
Areas of Knowledge & Expertise
Customer Relationship Management 
PR / Media 
Projects & Contract Negotiations / Role out
Budgeting & Forecasting   
Coaching & Motivating Teams 

Work Experience

PET Manager 
Since 2007 
Company Profile: Leading manufacturer of PET bottles in Africa
Job Profile:
Lead and successfully established Pet bottle collection centers across Nigeria in the highly competitive and Chinese dominated market. Appointed distributors through tough negotiations on ROI model, established incentive model thus to accelerate turnover. Developed business-development strategies to drive revenue growth. 
Revived struggling operation from being on the verge of bankruptcy to a turnaround success story. 
Revamped pricing strategy, implemented effective promotional strategies, trained a high-performance sales team and helped boost corporate image.
Enhanced annual sales volume within six years, growing sales from Ngn 25 million in 2007 to Ngn 720 million in 2013 by adding 20 new centers.
Potential market identified and added 11 new collection centers in North & Eastern region which resulted in multifold increase in sales volume year after year.
Launched Quality Pet Collection program among the distributors through rigorous training ,developed trained collection forces resulted in low waste in production to the tune of .05% 
Developed & signed off new contract with Government Agencies like Lawma.
Efficient routing of Pet collection plan resulted in saving of Ngn 4 million plus year after year after opening of North –Eastern region
Established a competitive sales force by offering aggressive compensation, desirable benefits packages and performance-driven sales-incentive programs.
Improved sales policies and practices. Defined the sales cycle, created accurate job descriptions and developed standards for customer relationship management.

Marketing Manager 
1999-2007
Company Profile: A start-up Nigerian Industry dealing with Fruit Juices, Auto Batteries, Digital printing materials and other consumer goods. Handled the position of Marketing Manager–West Africa Region with the responsibility of sales, marketing, product development, planning, customer service, logistics, legal, and credit.
Job Profile:
Successfully handled Lagos,North,East and Western Region , set up  distributors and Branch Sale Offices independently.
Introduced and rolled out various incentive plans and schemes for consumer goods.
Key player for the new product launch, developed launch strategy, deployment ensured product reach and re-service
Directed consumer marketing activities, strategic planning, product development,and international relations

PLC Marketing – Marketing Manager 
1996-1999
Company Name: Avon Crown Caps & Containers (Nig)
Company Profile: One of the leading manufacturers of metal packaging products having fully integrated manufacturing facilities from pre-press and printing to fabrication under one roof. Successfully handled the position of Marketing Manager, key player for the range of food cans, aerosol cans, paint cans, crown caps, Ropp closures, Tin lets, Drums & Oval Cans. 
job Profile:
Successfully handled Lagos and Eastern Region , added New Accounts to the tune of Ngn2 billion revenue between the year 1996 to 1999.
Signed off contract with Major Oil player in the Eastern Region.
Enhanced sales volume for Food cans and containers by signing contract with FMCG MNCsin the West African region.
Gained market share from 20 to 70% of Lagos , West and Eastern Region with nil outstanding
Directed industrial design team to have zero rejection during the tenure 
Developed marketing and positioning strategies  in order to edge out major competitors 

Area Manager,Branch Manager
1983-1996 
Company Name: Mc Dowell & Co Ltd 
Job Profile:
Headed the Liquor Division of Maharashtra, P&L responsibility of the unit was delivered with 16% growth in PAT. Crowned with the key role of the launch of “Vintage” with great success. Direct responsibility on pricing, schemes and incentives. 

Area Manager,Branch Manager
Company Name: Parle Beverages Private Limited 
Job Profile:
Handled the position of Area Manager, Mumbai, Pune and Goa. Headed the Launch of the brand “Frooti” with a great success. Direct responsibility of the P&L of the unit delivered with 9% over AOP on PAT. Appointed the Franchisee in the region and rolled out the new structure and mode of delivery

Area Manager,Branch Manager
Company Name: Food Specialties India Ltd
Job Profile:
Handled the Maharashtra Region for the “Nescafe” instant premium Coffee. Key player for the launch of “Maggie Noodles” in India with great success. Introduced Franchisee operation in the region and structured the sales and delivery plans.

Accomplished  Business Head &  Awarded  Sales and Marketing professional with over 20 years of experience with a track record in domestic and international markets in introducing new products, restructuring operations, enhanced sales, and leading cross-functional teams. Vast industry experience includes FMCG (Nescafe, Frooti, Maggie Noodles, Vintage), Beverages (Mc Dowell), PET Bottle recycling, construction and building material products. Proven ability to manage multiple products & distribution channels, large volumes of business and product development efforts with full life cycle oversight. Skilled in all aspects of brand management, sales and distribution channels. Demonstrated capability to develop relationships with diverse groups across multi-cultural settings while capturing substantial market share in new regions.

Future Goals

........

Copyright © 2003 - 2015 Smartech Global Solutions Ltd. All rights reserved. Designed by Plastemart.com