plastemartjobs.com Email: jobs@plastemart.com, hr@plastemart.com Download Date: 6/1/2025 5:50:19 PM ________________________________________________________________________________________ RefNo: CA - 29801 Gender: Female Age: 30 Designation: Information Technology Highest Education Level: Graduate - Degree Preferred Location: Mumbai Notice Period: 30 Days Education Details: Bachelor of Engineering in Information Technology from K.J Somaiya Institute of Engineering and Information Technology,Mumbai, Maharashtra, India.CGPI: 6.79. Skill Sets: Well Versed with Microsoft Office Package High Confidence Levels Leadership Qualities Eagerness-to learn new things Fast Learner Fluency in English Work Experience: 6.2 Work Experience Details: Information Technology From 1st September 2020 ? till date Company profile- provides instant personal loan,education loan,loans at zero cost EMI Job profile- SEO ? The entire On & Off page SEO. Technical SEO. Maintaining website rank on Google Search engine. Creating the SEO reports. 2. Social Media Marketing ? Social media strategies wrt all social media platforms (face-book, linked-in, Instagram and Twitter). Connecting with the Graphic designer and content team to get the creatives done and post on these channels. Running ads on Social media platforms like Facebook and Linkedin. Creating the Social media reports using Excel and other tools like ?ahfres and sem rush? 3. Google ads ? Running and analyzing the overall ads for Google and creating campaigns, monitoring them, calculating the budget and creating the bid strategy. 4. Email Marketing ? Creating email template designs from Scratch, creating content and getting the template done. Firing the email to potential leads through CRM and Mail-chimp. 5. SMS Marketing ? Crating the SMS based content and firing them to the potential customers through CRM. 6. Connecting with the Social media influence-rs on channels such as face-book, Instagram, linked-in and YouTube and ask them for promotional activities. Forming the content for the same and executing. 7. YouTube : Posting and creating the content for YouTube posting. Channel optimization. Analyzing various tags used in YouTube, YouTube Competitive analysis, Creating YouTube rank and audience reports. 8. ASO ? (App search optimization) ? Creating the meta tags for App on google plays tore, Long description along with the keyword analysis. Analyzing the competition and creating the Google play-store ads. Analyzing the rating and review of app from time to time. Using various ASO tools like ?Check ASO and App Radar?. Information Technology From (2nd November 2019 ? August 2020) Company profile- has been challenging the preset notions of the furniture & decor industry for the past 25 years Job profile- Digital Marketing/ Social Media Marketing): Creating posts for all International Luxury brands on social media platforms like Instagram, Linked-in and Facebook via Hoot suite. Posting videos on YouTube. Keyword Research Analysis: Creating keyword reports and analyzing all the ranking factors on Google using Google keyword planner and Uber suggest, Analyzing the keywords to be used in Meta tags and Blogs. On Page Optimization: Keyword research analysis, Creating meta title and descriptions, SEO auditing. Off page optimization: Image and link submission on Tumbler and Flickr. Represented all the international architectural, interior and Clock brands in India. Job Responsibilities at Just-dial: (4th June 2019 ? 1st October 2019) Google Search Console: Handling the links on Google, Link Removal, Cache Removal, Image Removal from Google. Re-indexing the correct URLs on Google. On Page Optimization: Creating Meta titles and Descriptions and Keyword Research Analysis. Off Page Optimization: Article Submissions with back links on Quora, Link Submission on Tumblr and Flickr. Job Responsibilities at Frankit: (18th March 2019 ? 30th May 2019) Keyword Research and Analysis : Researching for the best keywords using tools like Google Keywords Planner tool, Uber Suggest, etc on 3 factors ? Relevancy, Search Volume and Competition. On Page Optimization : Creating & Optimizing Meta titles & Descriptions, Heading tags Optimization, Page Content Optimization, Internal Linking. Off Page Optimization : Blog Commenting, Image Submission, Article Submission, Back links Analysis, Social Bookmarking, Directory Submission. Web Analytics : Generation and Analysis of Traffic reports using Google Analytics to understand the behavior of traffic, popular landing pages, etc. Google ad words/PPC : Creating Google Ad word campaigns, selecting the right keywords, Researching and Targeting Locations for Ads, Calculating budget for Ads, Managing Ad words Campaign Online Courses SEO training by Daragh Walsh (Udemy). Google Analytics for Beginners (Google Analytics Academy). Complete SEO training with Peter Kent (Udemy). Google Ad words for Small Businesses by John Horn (Udemy). Complete Ranking to Local Websites by Christine Maisel. (Udemy) Technical Proficiencies Operating Systems : Windows and UBUNTU Programming Languages : Basic Java,C, HTML Web Languages: HTML5, CSS3 Spreadsheets : MS Excel Word processing & publication: MS Word, Powerpoint Future Goals: To associate with an organization which progresses dynamically and gives me a chance to update my knowledge and enhance my skills, in the state of art technologies and be a part of the team that excels in work to-words, the growth of organization and my satisfaction thereof. ________________________________________________________________________________________