Ref. No. : CA - 27409 (Marketing Sales Service - Plastics Products with 26.6 years in Plastic Industry)

48 Years
General Manager
Highest Education Level
Masters - Degree
Current Gross Salary
INR 3300000 /Annum
Expected Gross Salary
INR 3600000 /Annum
Preferred Country
Preferred Location
Notice Period
45 Days
Education Details
MBA - Mktg From SMU DE, SMU in 2014 with 60%

B.A. (Economics) From Mumbai University in 1992 with II Class
Skill Sets
General Management - Strategy
New Business Development - Marketing
Export Sales
Team Leader

Ability to work in any challenging environment and be able to achieve the targets set by the management within the stipulated time frame.
Possess excellent communication skills with a positive attitude & a very optimistic approach towards work.


Work Experience
26.6 Year(s)


Work Experience Details
General Manager – Operations & Sales
Since Jul 2016
Company Profile: Manufacturer of Household products including Furniture, Packaging products and Crates for Bottling / Brewing companies.
Job Profile:
Reporting to the Directors (shareholders) based in Malawi.
Overall in charge of the business as a Profit Centre Head.
Plan, direct and coordinate activities of the business and departments concerned with the Production, Quality, Stores, Procurement, Finance & Accounts, Human Resources, Sales & Marketing, distribution of products and Fleet Management.
Formulating policies and planning the use of Raw Materials.
Review financial statements, sales and activity reports, and other performance data to measure productivity and goal achievement and to determine areas needing cost reduction and program improvement.
Establish and implement departmental policies, goals, objectives, and procedures, conferring with board members (Directors) and staff members as necessary.
Determine goods to be sold, Pricing structure and credit terms, based on forecasts of customer demand.

Dy. General Manager – Marketing
Mar 2016 to Jun 2016
Company Profile : Manufacturer of bathroom and kitchen appliances products.
Job Profile :
Heading West & North Indian markets for the range of Plastic Packaging products.
Responsible for planning & implementation of various Marketing strategies.
Responsible for New Product Planning & Development & New Projects.

Distinct Achievements:
Had effectively utilized all my past experience in Marketing of Plastic Packaging Products in
MTPL due to which the company had a Top Line growth of over 60% in 3 Years in West & North
Strategic Key Clients appointed in new markets in the West & North India regions especially in
the Food Segment where the management wanted to focus & diversify.
Have made useful contributions in the area of New Products designing & New Business
Developments for the company in a sustainable manner.
Delivered a Presentation on In Mold Labeling (IML) on behalf of the company in the prestigious
International Conference for Injection & Blow Molding in 2014

Head – Marketing & Export
Nov 2003 to Dec 2011
Company Name : Qualiplast Limited
Company Profile : Manufacturer of Industrial Plastic Packaging products including Crates for Coca Cola, Guinness (Diageo Group), Accra Breweries (Sab Miller Group)Sierra Leone Breweries, Heineken S.L., Monrovia Breweries etc; Gallons & Jerry Cans for Unilever Brothers, Total, Shell, Mobil, Goil & producing most of the Pharmaceutical & Cosmetic containers for reputed companies. Household plastic wares including Ice Chests, Garden Furniture, etc also form a major part of its business
Job Profile :
Heading both Local & Export Market for Industrial Plastic Packaging products & Household wares.
Responsible for planning & implementation of various Marketing strategies.
Responsible for New Product Planning & Development & New Projects.
Additional responsibility of Debtor Management – Ageing Analysis & other MIS reports.
Active involvement in Production Planning, Scheduling of Dispatches to Clients.
Was given additional responsibility of Sourcing & Imports of Molds & Raw Material.

Distinct Achievements:
Have used my past experience of the sub region to maximize Exports & most of them were first
time Exports to countries like Gambia, Senegal, Guinea-Bissau, Guinea-Conakry, Cote D’Ivoire,
Gabon, Liberia and Sierra Leone.
Strategic Key Customer appointments in locations such as Togo, Benin, Burkina Faso, Cote
D’Ivoire & Mali.
Have made useful contributions in the area of New Products designing & new Business
Developments for the company in a sustainable manner.
During my tenure the Company, for the first time, was awarded the GOLD AWARD for
EXPORTS topping all other Plastic Manufacturing companies.
During my tenure the company also won an Award in the World Packaging Congress for
Excellence in Packaging in 2006 in Beijing, China. Later the company also received Star Award
for packaging in Accra, Ghana. I was the proud recipient of both the awards.
Was actively involved & effective in Sourcing & Procurement of Molds; Machinery & Raw
Materials (PP, HDPE, LDPE & Colour Master Batch – Pigments) from various sources in India &

Marketing Manager
Aug 2001 to Aug 2003
Company Name : KGM Industries Ltd
Company Profile : Manufacturer of the ESKIMO range of Ice Chests & a wide range of Plastic Household wares
Job Profile :
Primarily responsible for Sales & Account Receivables in all Locations including Factory sales outlet, Kumasi & Accra Depot.
Responsible for planning & implementation of various promotional activities.
Providing management with various MIS Reports from time to time.
To improve market reach thru Export sales in the Sub region

Distinct Achievements:
Have registered a record number of Containers Exported from KGM industries throughout the
sub region including Gambia, Senegal, Guinea-Bissau, Guinea-Conakry, Cote D’Ivoire and Sierra
Leone. Also other locations including Congo-Kinshasa, Congo-Brazzaville have been introduced
during my tenure.
Have exceptionally increased the Local sales in Ghana as well as Non-Containerized Exports
business by Strategic Key Customer appointments in locations such as Togo, Benin, Burkina Faso,
Cote D’Ivoire & Mali.

Branch Manager
Oct 1996 to Jul 2001
Company Name : Daewoo Anchor Elec Ltd.
Company Profile : Manufacturer of a wide range of Consumer Durables including Colour Televisions, Refrigerators, Washing Machines & Microwave Ovens.
Job Profile :
Responsible to give a Kick Start to Daewoo brand of Consumer Durables & Appliances in Mumbai &
South Maharashtra.
Primarily responsible for Sales & Account Receivables for Mumbai Branch.
As a Branch Head since Sept ‘99, was responsible for Sales, Service Accounts and Administration of the
Responsible for planning & implementation of various sales promotional activities

Distinct Achievements:
Successfully launched Daewoo brand of Consumer Durables & Appliances in Mumbai & South
Grew within the organization twice from the level of Sales Executive in 1996 to Assistant Manager
in 1997 & to Branch Manager in 1999.
Was awarded the best Sales Executive in 1997 for the entire West Zone, India.
Was the Best performing Branch throughout my tenure as Branch Manager in Mumbai & South

Area Sales Officer
Oct 1994 to Sep 1996
Company Name : Philips India Limited
Company Profile : It is one of the Giants of Consumer Durables & Appliances Industry world-wide. It is perceived to be one of the best breeding grounds for young achievers
Job Profile :
Primarily responsible for Sales & Account Receivables for South Mumbai.
To check competition activities from time to time.
Responsible for launching Philips range of HI-FI Audio systems & Colour Televisions in Mumbai in

Distinct Achievements:
Achieved a record sales, by the Most Number of Colour Televisions & HI-FI Audio Systems sold
in a Particular area of operation in the company.
Was awarded the Best Sales Officer for West Zone for the year 1995 & earned a Merit
Performance Bonus for this achievement from the Director of India Operations

Sales Officer
Mar 1993 to Sep 1994
Company Name : Indo Matsushita Appl Co. Ltd.
Company Profile : One of the world’s leading brands in Consumer Appliances & Durables, the Japanese giants, National / Panasonic. Obul Reddy group (Nippo), had a major stake in the company. They started manufacturing National range of Home Appliances in India.

Sales Representative
Jul 1992 to Mar 1993
Company Name : Manufacturer of VADILAL brand of ICE CREAMS.
Job Profile :
Born in Trichy, Tamil Nadu & Brought up in Mumbai, in a decent middle-class family.
Wife is a Bachelor of Pharmacy from Mumbai University; and works in a Pharma Company.
Father retired as an ISO Consultant and had been an Administrative Manager.
My Elder Son is 18 years old and he is pursuing his Graduation in the University of Victoria, Canada.
My Younger daughter is 15 years old & is in the 10th Grade, schooling at Billabong High International

Extra Curricular Activities:
“B” Certificate Holder of National Cadet Corp (N.C.C.) Sr. Division from 6 MAH BN
Played Inter Collegiate Hockey & Club Cricket Tournaments
Future Goals
A Seasoned Operations, Marketing and Sales Professional with an MBA in Marketing
possessing over 26 Years’ of Work Experience.





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